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What fueled the previous growth in the email marketing market?

The email marketing market has experienced rapid growth. It will increase from $9.34 billion in 2024 to $10.84 billion in 2025, reflecting a CAGR of 16.1%. The rise in personalized communication, growth of internet users, adoption of digital marketing solutions, improvements in network technology, and the increased use of mobile devices for quick information are key drivers of this growth.

What will be the email marketing market size in the future?

The email marketing market is expected to grow rapidly, reaching $19.43 billion by 2029 at a CAGR of 15.7%. Growth is driven by the demand for new technology, improved infrastructure, tailored content, and marketing optimization. Trends include technological advancements, digitalization, innovative solutions, strategic partnerships, and mergers and acquisitions.

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What main drivers are fueling expansion in the email marketing market?

The rising number of internet users is expected to drive the email marketing market. As more people access the Internet via smartphones, online services, and 5G networks, there are more opportunities for email marketing to reach a larger audience and engage consumers effectively. The International Telecommunication Union reported in February 2024 that global internet users grew from 5.1 billion in 2022 to 5.4 billion in 2023, fostering the growth of email marketing.

What key areas define the segmentation of the global email marketing market?

The email marketing market covered in this report is segmented –

1) By Component: Software, Services

2) By Deployment: On-Premise, On Cloud

3) By Solution: Email Campaign Software, Marketing Automation Platform, Customer Relationship Management (CRM) Email Marketing Software, Lead Generation Tools, Other Solutions

4) By Enterprise: Small And Medium-Sized Enterprises (SMEs), Large Enterprise

5) By End-Users: Retail Or E-Commerce, Information Technology And Telecom, Travel And Leisure, Print Or Publishing, Banking, Financial Services, And Insurance (BFSI), Other End-Users

Subsegments:

1) By Software: Email Campaign Management Software, Email Automation Software, Email Design And Template Software, Analytics and Reporting Software, Deliverability Software, List Management Software, A Or B Testing Software

2) By Services: Email Marketing Strategy Consulting, Email Campaign Management Services, Email List Management Services, Email Template Design Services, Email Analytics And Reporting Services, Email Deliverability Services

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Who are the dominant players expanding their reach in the email marketing market?

Major companies operating in the email marketing market are International Business Machines Corporation, Salesforce Inc., Adobe Inc., Intuit Inc., HubSpot Inc., Ziff Davis Inc., Marigold Engage, Zoho Corporation Pvt. Ltd., Constant Contact Inc., Brevo, GetResponse, ActiveCampaign LLC, Alchemy Worx Inc., Benchmark Internet Group LLC, ConvertKit LLC, Campaign Monitor Pty Ltd., AWeber Communications Inc., CIENCE Technologies Inc., Pinpointe On-Demand Inc., Inbox Army LLC, Mailbutler GmbH, Cleartail Marketing

How are evolving market trends shaping email marketing Strategies?

In the email marketing market, companies are focusing on creating innovative tools, such as generative AI solutions for email marketing, to boost personalization, optimize content creation, and enhance overall campaign effectiveness. Generative AI tools help marketers create and optimize personalized email content. For example, in April 2023, Intuit Inc., a U.S.-based software company, launched Email Content Generator, a tool powered by GPT AI, aimed at simplifying the process of writing marketing emails for small businesses. The tool generates content based on industry, marketing intent, and brand voice, marking a significant step in revolutionizing email marketing.

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Which regions are emerging as leaders in the email marketing market?

North America was the largest region in the email marketing market in 2023. The regions covered in the email marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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