Updated 2025 Market Reports Released: Trends, Forecasts to 2034 – Early Purchase Your Competitive Edge Today!

How has the email marketing software market grown in recent years?

The email marketing software market has seen rapid growth. It is expected to grow from $1.69 billion in 2024 to $1.94 billion in 2025, at a CAGR of 14.2%. This growth is driven by the rise of digital marketing strategies, growing use of email as a communication tool, increased use of predictive analytics for email campaign optimization, the boom in e-commerce, and changes in email regulations and compliance standards.

How is the email marketing software market size expected to evolve during the forecast period?

The email marketing software market is projected to grow rapidly, reaching $3.25 billion by 2029 with a CAGR of 13.9%. Growth drivers include AI and machine learning integration, a focus on data privacy, CRM and social media platform integration, and the demand for mobile-responsive, interactive email designs. Key trends include omnichannel marketing automation, behavioral targeting, voice-assisted email marketing, and advancements in automation and personalization.

Get your email marketing software market report here!

https://www.thebusinessresearchcompany.com/report/email-marketing-software-global-market-report

Which key drivers are propelling the email marketing software market’s growth?

The increasing use of mobile devices is expected to fuel the growth of the email marketing software market. Mobile devices, such as smartphones and tablets, enable direct communication with consumers on the go, enhancing the effectiveness of email marketing campaigns. For example, in April 2022, the Department of Telecommunications reported that Vietnam’s smartphone subscribers reached 93.5 million in March 2022, an increase of over 2 million from the previous year, driving market growth.

What are the market segments in the email marketing software industry?

The email marketing software market covered in this report is segmented –

1) By Deployment: Cloud-Based, On-Premise

2) By Channel: Business To Business(B2B), Business To Customers(B2C)

3) By Application: Email Lead Generation, Sales Reporting , Customer Management, Template Management, Reporting And Analytics , Other Applications

4) By Industry: Banking, Financial Services, And Insurance(BFSI), Information Technology (IT) And Telecommunication, Retail, Information Technology-Enabled Services (ITES), Healthcare, Consumer Goods, Travel And Transportation, Other Industries

Subsegments:

1) By Cloud-Based: Software-As-A-Service (SaaS), Hosted Email Marketing Solutions

2) By On-Premise: Installed Software Solutions, Self-Hosted Email Marketing Platforms

Get your free sample now – explore exclusive market insights:

https://www.thebusinessresearchcompany.com/sample.aspx?id=16047&type=smp

Which leading companies are shaping the growth of the email marketing software market?

Major companies operating in the email marketing software market are Oracle Corporation, Salesforce.com Inc., Intuit Inc., Benchmark Capital, HubSpot Inc., Zoho Corporation Pvt. Ltd., Klaviyo Inc., The Rocket Science Group LLC, Constant Contact Inc., ActiveCampaign LLC, Sendinblue, GetResponse, Jivox Corporation, ConvertKit LLC, Campaign Monitor Pty Ltd, Drip, AWeber Communications Inc., Mailjet SAS, Sendlane LLC, iContact, MailerLite, Ontraport, SendWorks LLC, EmailOctopus Ltd, Phonexa Holdings LLC, Moosend Inc.

What key trends are currently impacting the email marketing software market’s development?

Companies in the email marketing software market are focusing on developing generative AI email marketing tools to gain a competitive edge. These tools use AI to automatically generate personalized and optimized email content for campaigns. For instance, in April 2023, Mailchimp, a U.S.-based email marketing company, launched the Email Content Generator, a generative AI tool that helps marketers create personalized email campaigns. This tool, part of Mailchimp’s AI-powered features, uses GPT AI to generate email content tailored to industry, marketing intent, and brand voice, alongside other tools for campaign optimization and performance analysis.

Unlock exclusive market insights – purchase your research report now for a swift delivery!

https://www.thebusinessresearchcompany.com/purchaseoptions.aspx?id=16047

Which geographic areas are influencing the growth of the email marketing software market?

North America was the largest region in the email marketing software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the email marketing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Browse Through More Similar Reports By The Business Research Company:

Email Deliverability Tools Global Market Report 2024

https://www.thebusinessresearchcompany.com/report/email-deliverability-tools-global-market-report

Influencer Marketing Platform Global Market Report 2024

https://www.thebusinessresearchcompany.com/report/influencer-marketing-platform-global-market-report

Geomarketing Global Market Report 2024

https://www.thebusinessresearchcompany.com/report/geomarketing-global-market-report

About The Business Research Company:

With over 15000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Armed with 1,500,000 datasets, the optimistic contribution of in-depth secondary research, and unique insights from industry leaders, you can get the information you need to stay ahead in the game.

Contact us at:

The Business Research Company: https://www.thebusinessresearchcompany.com/

Americas +1 3156230293

Asia +44 2071930708

Europe +44 2071930708

Email us at info@tbrc.info

Follow us on:

LinkedIn: https://in.linkedin.com/company/the-business-research-company

YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ

Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model

Found this article helpful? Share it on: