The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033

The content analytics market has experienced exponential growth in recent years, with the market size expected to reach $6.43 billion in 2024, growing at a compound annual growth rate (CAGR) of 23.5%. This growth can be attributed to factors such as the explosion of digital content, the need for actionable insights, and the rise of social media and user-generated content. Looking ahead, the market is projected to continue its rapid expansion, reaching $14.53 billion by 2028, with a CAGR of 22.6%.

Surging Social Media Activities Drive Growth In The Content Analytics Market

The increase in social media activities is expected to drive the growth of the content analytics market. Social media platforms emphasize communication, community-based input, and content-sharing, creating vast amounts of data that can be analyzed for business decisions and performance measurement. Globally, there are 4.55 billion active social media users, and 84% of US citizens used social media in 2021. This surge in social media activities is fueling the demand for content analytics solutions.

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Enhanced Content Analytics With Creator Mode Innovations

Technology advancements are transforming the content analytics market, with major companies introducing new innovations to strengthen their market position. For example, LinkedIn launched a new tool called Creator Mode, which is a profile setting that helps creators grow their reach and influence on the platform. Creator Mode provides enhanced content analytics, improved insights options, and new data on profile video views, empowering content creators to expand their audience and improve their content performance.

WordPress VIP Expands Analytics Capabilities With Parse.Ly Acquisition

In February 2021, WordPress VIP acquired Parse.ly, a content analytics platform, to expand its analytics capabilities. Parse.ly provides content analytics that integrate easily across commerce and content offerings, enhancing the analytics capabilities of WordPress VIP’s platform. This acquisition highlights the growing importance of analytics in the content market and the need for comprehensive analytics solutions.

Market Segmentation

The content analytics market is segmented by deployment type, application, and end-user. Deployment types include on-premise and cloud-based solutions, while applications include text analytics, video analytics, social media analytics, speech analytics, and other applications. End-users of content analytics solutions span various industries such as BFSI, healthcare, retail and consumer goods, IT and telecom, and others.

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The Content Analytics Global Market Report 2024  provides an overview of the content analytics market for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The content analytics market forecast analyzes content analytics market size, content analytics market share, leading competitor and their market positions.

The Table Of Content For The Content Analytics Market Include:
1. Content Analytics Market Executive Summary
2. Content Analytics Market Segments
3. Content Analytics Market Size And Content Analytics Market Growth Rate
4. Key Content Analytics Market Trends
5. Major Content Analytics Market Drivers
……
25. Key Mergers And Acquisitions In The Content Analytics Market
26. Top Content Analytics Companies
27. Content Analytics Market Opportunities And Strategies
28. Content Analytics Market, Conclusions And Recommendations
29. Appendix

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