winter tire market
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Comprehensive Winter Tire Market Analysis 2024: Size, Share, And Key Trends

The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033


As per The Business Research Company’s Winter Tire Global Market Report 2024, the winter tire market is expected to show significant growth in the forecast period.


The winter tire market has experienced robust growth in recent years, with significant increases in market size and projections for continued expansion. Key factors contributing to this growth include seasonal demand, government regulations, safety concerns, automotive industry growth, consumer awareness, and insurance premium reductions.

Current Market Scenario and Growth Projections

  • In 2023, the winter tire market was valued at $23.47 billion and is expected to reach $24.84 billion in 2024, reflecting a compound annual growth rate (CAGR) of 5.9%.
  • Projections indicate further growth, with expectations of reaching $31.08 billion by 2028, with a CAGR of 5.8%.
  • Growth drivers in the forecast period include climate change impact, regulatory support, rising disposable income, winter tourism, global expansion of winter conditions, and public awareness programs.

Automotive Industry Surge Fuels Demand For Winter Tires

Impact of Automotive Industry Growth

  • The expansion of the automobile industry is a significant driver for the winter tire market.
  • Mandates in countries with cold climates and safety concerns contribute to increased demand for winter tires.
  • For example, in the UK, car production rose by 7.4% in November 2022 compared to the previous year, according to the Society of Motor Manufacturers and Traders (SMMT).

Key Players in the Market

  • Major companies in the winter tire market include Bridgestone Corporation, Continental AG, Goodyear Tire and Rubber Company, Michelin, and many others.
  • These companies play a crucial role in driving innovation and meeting market demands.


View More On The Winter Tire Market Report 2024 –


Breakthrough In Ice Braking And Snow Handling Performance

Product Innovation Driving Market Growth

  • Product innovation is a prominent trend in the winter tire market, with companies focusing on enhancing performance and safety.
  • Goodyear’s UltraGrip Arctic 2 tire, introduced in March 2021, exemplifies this trend with features designed for optimal ice grip and improved stud retention.

Strategic Acquisitions

  • Goodyear’s acquisition of Cooper Tire & Rubber Company in June 2021 aimed to strengthen its product portfolio and expand market reach, particularly in North America.

Market Segmentation and Regional Insights


  • The winter tire market is segmented by product type, rim size, vehicle type, and sales channel.
  • Product types include studded and stud-less tires, catering to various consumer needs and preferences.

Regional Dynamics

  • Europe dominated the winter tire market in 2023, reflecting the region’s high demand for winter tires due to its cold climate and regulatory requirements.


The winter tire market is witnessing significant growth driven by various factors, including automotive industry expansion, product innovation, and regional demand. With projections indicating continued growth in the coming years, companies are focusing on innovation and strategic partnerships to capitalize on emerging opportunities and meet consumer needs effectively.


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The Winter Tire Global Market Report 2024  provides an in-depth analysis on the winter tire market size, trends and drivers, opportunities, strategies, and companies analysis. The countries covered in the winter tire market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA, and the major seven regions are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.


View More Related Reports –

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Automotive Tire Pressure Monitoring System Global Market Report 2024


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