The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

The benefits associated with direct mail advertising are expected to drive innovation in direct mail advertising manufacturing, thus driving the market during the forecast period.

The global direct mail advertising market is expected to grow from $74.65 billion in 2022 to $76.95 billion in 2023 at a compound annual growth rate (CAGR) of 3.1%. The global direct mail advertising market size is expected to grow to $84.72 billion in 2027 at a CAGR of 2.4%.

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Global Direct Mail Advertising Market Segments Include:

• By Type: Postcards, Self-Mailers, Letters and Envelop, Dimensional Mailers, Catalogs
• By End-User: Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Government, Transportation
• By Enterprise Size: Large Enterprise, Small and Medium Enterprise
• By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global direct mail advertising market in 2021.

Major Market Players in the direct mail advertising market include RR Donnelley, Valassis, Dai Nippon, Harte Hanks, Quad/ Graphics, Cenveo, Hibbert, Gunderson Direct, Greetabl and SaasMQL.

Direct mail advertisers are using 3D mail campaigns to modernize direct mail advertising. 3D direct mail campaigns are interactive as well as provide a visual media experience to the target customers. For instance, in March 2021, R.R. Donnelley & Sons Company), a leading global provider of marketing and business communications, announced the launch of a portfolio of 3D solutions to assist manufacturers and retailers in creating rich user experiences and accelerating time-to-market. RRD’s end-to-end 3D suite, which enables simulations and digital prototyping that maximise the potential of augmented reality (AR) and mixed reality, is designed to utilise the power of emerging technologies such as 5G and spatial web for the Internet of Everything (IoE) (MR).

The Direct Mail Advertising Global Market Report 2023  provides a direct mail advertising market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032).  The direct mail advertising market forecast analyzes direct mail advertising market size, direct mail advertising market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Direct mail advertising is the process of direct marketing in which the mail is physically delivered to a prospect’s mailbox via postal services or other delivery services which uses a broader messaging style and targets a larger customer base.

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