Protein Powder Market
Food And Beverages

5 Major Insights Into The Protein Powder Market Report 2024

The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033


The Business Research Company’s Protein Powder Global Market Report 2024 offers crucial insights into the protein powder market help businesses analyse and build stronger strategies.


  • Fitness Enthusiasts Driving Market Growth: With a rising number of fitness enthusiasts, the protein powder market is poised for significant expansion.
  • Impact of Fitness Trends: The commitment of fitness enthusiasts to their physical well-being fuels the demand for protein powder, particularly for weight loss and muscle toning purposes.
  • Statistics Highlighting Growth: According to the 2022 IHRSA Health Club Consumer Report, over 1 out of 5 Americans belong to a health club or fitness studio, indicating a 3.6% growth rate and 66.5 million consumers.
  • Key Players in the Market: Major companies like NutraBio, Amway Corp., Abbott Laboratories, and others dominate the protein powder market, capitalizing on the increasing demand.

Dymatize Enterprises Unveils Revolutionary Vegan Protein Powder In A Dynamic Market Move

  • Emphasis on Product Innovation: Dymatize Enterprises LLC introduces the Dymatize Complete Plant Protein, a vegan plant-based protein powder, reflecting the trend of product innovation in the market.
  • Unique Features: The product boasts a complete amino acid profile, a performance protein blend from five plant sources, and lactose-free properties, offering 25 grams of complete protein with 160 calories.
  • Strategic Moves by Major Players: Industry leaders like Dymatize Enterprises LLC are focusing on unique product offerings to strengthen their market position and meet evolving consumer preferences.


Read The Full Protein Powder Market Report Here:


Saputo Strengthens Global Presence With Acquisition Of Wisconsin Specialty Protein LLC Facility

  • Expansion Strategies: Saputo’s acquisition of Wisconsin Specialty Protein LLC’s Reedsburg facility underscores the company’s commitment to expanding and enhancing its ingredient offerings in the USA and abroad.
  • Diversification of Product Portfolio: The acquisition enables Saputo to bolster its position in the protein powder market, particularly in the segments of organic cow, sheep, and goat whey protein products.
  • Market Consolidation: Strategic acquisitions and expansions by key players contribute to the consolidation and growth of the protein powder market globally.

Segmentation of the Protein Powder Market

  • Type Segmentation: The market is segmented by type, including casein protein, whey protein, egg protein, and soy protein, catering to diverse consumer preferences.
  • Flavor Varieties: Protein powders come in various flavors such as chocolate, cookies and cream, vanilla, strawberry, and others, offering choices to consumers.
  • Source Diversity: With options from both plant and animal sources, consumers can select protein powders aligning with their dietary preferences and restrictions.
  • Distribution Channels: Protein powders are distributed through nutrition stores, supermarkets, chemists, online platforms, and other channels, ensuring accessibility to consumers.
  • End Use Applications: The versatile applications of protein powders extend beyond dietary supplements to food and beverages, pharmaceuticals, and other uses, reflecting their widespread adoption.

Regional Dynamics in the Protein Powder Market

  • Market Landscape: North America leads the protein powder market, while Asia-Pacific emerges as the fastest-growing region, driven by increasing health consciousness and rising disposable incomes.
  • Global Expansion Opportunities: The protein powder market offers ample opportunities for expansion and growth, fueled by shifting dietary habits, fitness trends, and advancements in e-commerce platforms.

In conclusion, the protein powder market’s robust growth trajectory is driven by a convergence of factors including changing dietary habits, fitness trends, product innovation, and global expansion strategies by key players. As consumer preferences continue to evolve, the market is poised to witness sustained growth, offering opportunities for both established companies and emerging players to thrive.


Get A Free Sample On The Global Protein Powder Market Report:

The Protein Powder Global Market Report 2024  provides a comprehensive outlook of the protein powder market for the historic years (2010 – 2021) and ten years forecast (2023 – 2032). The protein powder market forecast offers a thorough analysis on protein powder market size, protein powder market share, prominent players and their strategies.


The Table Of Content For The Protein Powder Market Include:
1. Protein Powder Market Executive Summary
2. Protein Powder Market Segments
3. Protein Powder Market Size And Protein Powder Market Growth Rate
4. Key Protein Powder Market Trends
5. Major Protein Powder Market Drivers
25. Key Mergers And Acquisitions In The Protein Powder Market
26. Top Protein Powder Companies
27. Protein Powder Market Opportunities And Strategies
28. Protein Powder Market, Conclusions And Recommendations
29. Appendix


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