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The growth in demand for ultra HD quality content are expected to drive innovation in direct to home (DTH) service manufacturing, thus driving the market during the forecast period.

The global direct to home (DTH) service market is expected to grow from $124.6 billion in 2022 to $127.89 billion in 2023 at a compound annual growth rate (CAGR) of 2.6%. The global direct-to-home(DTH) services market size is expected to grow to $142.29 billion in 2027 at a CAGR of 2.7%.

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Global Direct To Home (DTH) Service Market Segments Include:

• By Type: Standard TV, HD, Ultra HD
• By End-User: Residential, Commercial, On-Vehicle
• By Subscription Type: Basic, Premium, Other Subscription Types
• By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, Asia Pacific is the largest region in the global direct to home (DTH) service market in 2021.

Major Market Players in the direct to home (DTH) service market include Foxtel, DirecTV, Viasat, AUSTAR United Communications Limited, Astro All Asia Networks PLC., Star Group Limited, Sky Italia.

The interactive TV service is a current trend emerging in Direct-To-Home (DTH) services. The interactive services can be anything that can be accessed for movie-on-demand, video conferencing, e-mail or any other similar activity. Video conferencing, social media networking and streaming TV content have been growing rapidly due to an increase in demand for broadband internet services. According to PwC’s Entertainment and Media Outlook, nowadays interactive services are been provided by DTH service providers to change the user interface. The television industry has been transformed several times to survive by giving tough competition to OTT players. The DTH services are adding many interactive services and games along with channel broadcasting to change the user experience.

The Direct To Home (DTH) Service Global Market Report 2023 provides a direct to home (DTH) service market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The direct to home (DTH) service market forecast analyzes direct to home (DTH) service market size, direct to home (DTH) service market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The direct-to-home (DTH) service is typically a digital satellite service that provides television streaming services to subscribers home/TV anywhere in the world.

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