Learn about the global market research services market through The Business Research Company, which provides information on market research services market size, market research services market drivers and restraints, market research services market players, the COVID-19 impact on the market research services market, and more.

The global market research services market is expected to grow from $76.42 billion in 2021 to $82.62 billion in 2022 at a compound annual growth rate (CAGR) of 8.1%. The growth in the market research services market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market research services market is expected to reach $108.61 billion in 2026 at a CAGR of 7.1%.

The market research services market growth is aided by stable economic growth forecasted in many developed and developing countries.

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The market research services market consists of the sales of market research services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage activities for studying and analysing markets according to client’s specifications. Market research establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client.

Global Market Research Services Market Segments Include:

By Type: Marketing Research And Analysis Services, Public Opinion And Election Polling  

By End Use Industry: IT Services, Manufacturing, Financial Services, Construction, Others 

By Enterprise Size: Large Enterprise, Small and Medium Enterprise

By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America was the largest region in the market research services market in 2021.

Many market research companies are suggesting their clients to implement virtual reality technologies to understand customer decision making process. Virtual reality is a computer-generated simulation of a three-dimensional image, sound and other sensations that replicate an environment and also simulates an individual’s presence in the environment. This technology enables companies to generate critical consumer insights without having to invest in trial and error processes in physical stores and collect opinions from target respondents. Virtual reality technology enable companies collect data efficiently from a large sample size with minimum investment.

TBRC’s market research services market report covers:

Major Market Players: Nielsen Holdings PLC, WPP plc, Gartner Inc, Wood Mackenzie, Ipsos Group S.A., Moodys Corporation, S&P Global Inc, GFK SE, Thomson Reuters and Westat Inc

Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.

Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Time Series: Five years historic (2015-20) and ten years forecast (2021-2025-2030)

The Market Research Services Global Market Report 2021: Market Size, Trends, And Global Forecast 2022 – 2026 is one of a series of new reports from The Business Research Company that provides market research services market overviews, analyses and forecasts market size, share, market research services market players, market research services market segments and geographies, leading competitor revenues, profiles and market shares.

TBRC’s market research services market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

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