Artificial Intelligence In Marketing Market
Information Technology

5 Major Insights Into The Artificial Intelligence In Marketing Market Report 2024

The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033

 

The Business Research Company’s Artificial Intelligence In Marketing Global Market Report 2024 offers crucial insights into the artificial intelligence in marketing market help businesses analyse and build stronger strategies.

 

The artificial intelligence in marketing sector has experienced remarkable growth in recent times, marked by significant milestones and promising projections. From $22.01 billion in 2023, the market is set to soar to $28.37 billion in 2024, boasting a notable compound annual growth rate (CAGR) of 28.9%. This surge is attributed to a confluence of factors including skill development, data analytics, personalization strategies, and the proliferation of marketing automation platforms.

Anticipating Exponential Growth

Looking ahead, the artificial intelligence in marketing market is poised for exponential expansion, with projections indicating a meteoric rise to $80.3 billion by 2028, driven by a robust compound annual growth rate (CAGR) of 29.7%. The forecasted growth trajectory is underpinned by various factors including the integration of AI in e-commerce, a focus on explainable AI, and ethical marketing practices, alongside advancements in predictive analytics and customer segmentation techniques.

Key Market Trends and Innovations

Increase In Data Analytics Solutions

The surge in data analytics solutions within marketing ecosystems is poised to fuel the growth of AI in marketing. Data analytics plays a pivotal role in enabling companies to glean actionable insights, understand consumer behavior, and deliver personalized experiences. With the data analytics market projected to reach $103 billion by 2023, the integration of data-driven insights will be instrumental in shaping marketing strategies and driving AI adoption.

 

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Launch Of Innovative Technological Solutions

Technological advancements continue to redefine the landscape of AI in marketing. Companies are introducing cutting-edge solutions aimed at automating processes and enhancing marketing efficiency. For instance, LionAI’s launch of an AI ad-tech and marketing automation platform underscores the industry’s commitment to driving innovation. Such platforms empower marketers to optimize campaigns, increase brand visibility, and achieve higher conversion rates, heralding a new era of AI-driven marketing.

Strategic Acquisitions to Expand Product Offerings

Strategic acquisitions play a pivotal role in shaping the competitive landscape of the AI in marketing market. Zoomd Technologies’ acquisition of Albert Technologies exemplifies this trend, with Zoomd leveraging Albert’s AI expertise to bolster its product portfolio and cater to a wider clientele. Such acquisitions not only facilitate product diversification but also enable companies to capitalize on emerging market trends and scale their operations effectively.

Segmentation and Regional Dynamics

Segmentation Overview

The artificial intelligence in marketing market is segmented based on technology, offering, deployment type, and application. Technologies such as machine learning, context-aware computing, natural language processing, and computer vision drive innovation within the sector. Offerings encompass hardware, software, and services, while deployment options include cloud and on-premises solutions. Applications span diverse domains including social media advertising, search advertising, dynamic pricing, virtual assistants, and sales automation, among others.

Regional Landscape

Asia-Pacific emerges as a key player in the artificial intelligence in marketing market, with the region accounting for a significant share of market revenue in 2023. The burgeoning digital landscape, coupled with rapid urbanization and technological advancements, positions Asia-Pacific as a focal point for market growth. As companies increasingly leverage AI-driven solutions to enhance marketing effectiveness, the region is poised to witness sustained expansion in the coming years.

 

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The Artificial Intelligence In Marketing Global Market Report 2024  provides a comprehensive outlook of the artificial intelligence in marketing market for the historic years (2010 – 2021) and ten years forecast (2023 – 2032). The artificial intelligence in marketing market forecast offers a thorough analysis on artificial intelligence in marketing market size, artificial intelligence in marketing market share, prominent players and their strategies.

 

The Table Of Content For The Artificial Intelligence In Marketing Market Include:
1. Artificial Intelligence In Marketing Market Executive Summary
2. Artificial Intelligence In Marketing Market Segments
3. Artificial Intelligence In Marketing Market Size And Artificial Intelligence In Marketing Market Growth Rate
4. Key Artificial Intelligence In Marketing Market Trends
5. Major Artificial Intelligence In Marketing Market Drivers
……
25. Key Mergers And Acquisitions In The Artificial Intelligence In Marketing Market
26. Top Artificial Intelligence In Marketing Companies
27. Artificial Intelligence In Marketing Market Opportunities And Strategies
28. Artificial Intelligence In Marketing Market, Conclusions And Recommendations
29. Appendix

 

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