The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033

 

 

The Business Research Company’s Wine And Brandy Global Market Report 2024 offers crucial insights into the wine and brandy market help businesses analyse and build stronger strategies.

 

 

The global wine and brandy market has undergone substantial growth in recent years, showcasing a resilient trajectory from $161.94 billion in 2023 to a projected $170.72 billion in 2024, with a compound annual growth rate (CAGR) of 5.4%. Looking ahead, the market is poised for continued expansion, reaching $207.67 billion by 2028, driven by a CAGR of 5.0%. The historical growth can be attributed to cultural significance, traditional craftsmanship, global export, wine tourism, and consumer interest in premium products.

 

Factors Driving Historic Growth

Cultural and Social Significance

• The cultural and social importance of wine and brandy has been a significant driver, making these beverages integral to various traditions and celebrations.

Traditional Craftsmanship

• Consumers appreciate the artistry and traditional craftsmanship involved in producing high-quality wines and brandies, contributing to the market’s historical growth.

Global Export and Wine Tourism

• Global export opportunities and the rise of wine tourism have played a crucial role in expanding the market’s footprint.

Consumer Interest in Premium Products

• Growing consumer interest in premium and unique offerings has fueled demand for high-quality wines and brandies.

 

 

Anticipated Growth Drivers in the Forecast Period

Health and Wellness Trends

• Increasing awareness of health and wellness is expected to drive demand for lighter and healthier wine options.

Climate Change Adaptation

• Winemakers adapting to climate change challenges by experimenting with new grape varieties and cultivating in different regions.

Sustainable Practices

• Growing emphasis on sustainability is pushing the industry towards eco-friendly practices in vineyard management and production.

E-commerce and Direct-to-Consumer Sales

• The rise of e-commerce platforms and direct-to-consumer sales channels is reshaping the market dynamics.

Emerging Markets and Premiumization

• Emerging markets and a trend towards premiumization are creating new avenues for growth in the wine and brandy sector.

 

 

Major Trends Shaping the Forecast Period

Biodynamic and Organic Winemaking

• Increasing adoption of biodynamic and organic winemaking practices aligning with the rising demand for sustainable and natural products.

Low-Alcohol and Non-Alcoholic Varieties

• Responding to the demand for healthier options, the industry is witnessing a surge in low-alcohol and non-alcoholic wine varieties.

Orange Wine

• The popularity of orange wine, made from white grapes with their skins, is on the rise, offering a unique flavor profile.

Craft Distillation and Micro-Distilleries

• Craft distillation and the emergence of micro-distilleries are contributing to the artisanal appeal of brandies.

Wine and Brandy Cocktails

• Creative combinations and innovative cocktails incorporating wine and brandy are gaining traction in the market.

 

 

Ready-To-Drink (RTD) Beverages Fuel Market Growth

Demand for RTD Beverages

• The increasing popularity of ready-to-drink (RTD) beverages is expected to be a significant driver for the wine and brandy manufacturing market.

Clean Labels and Functionality

• RTD drinks, known for their clean labels and functionality, are gaining favor among working adults.

New Flavors and Convenience

• Introduction of new flavors, ease of carrying, and overall convenience are boosting the demand for RTD alcoholic beverages.

 

Read The Full Wine And Brandy Market Report Here:
https://www.thebusinessresearchcompany.com/report/wine-and-brandy-global-market-report

 

 

Integration of Augmented Reality Mobile Apps in Winery Marketing

Engaging Consumers through Augmented Reality

• Wineries are embracing augmented reality mobile applications to enhance marketing efforts and engage consumers.

Creative Video Content and Brand Storytelling

• Augmented reality apps display creative video content when held over a wine bottle label, conveying the brand’s story effectively.

Examples of Augmented Reality Apps

• Treasury Wine Estates’ 19 Crimes app animates criminals pictured on bottle labels, providing an immersive experience.

 

 

Segmentation of the Wine and Brandy Market

The wine and brandy market is segmented based on:

1. Type:
   • Wine
   • Brandy
2. Category:
   • Mass
   • Premium
3. Distribution Channel:
   • Off-Trade Channels
   • On-Trade Channels

 

 

Western Europe: Leading the Way in 2023

Regional Dominance

• In 2023, Western Europe emerged as the largest region in the wine and brandy market, underscoring its significant influence on global market dynamics.

 

 

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The Wine And Brandy Global Market Report 2024  provides a comprehensive outlook of the wine and brandy market for the historic years (2010 – 2021) and ten years forecast (2023 – 2032). The wine and brandy market forecast offers a thorough analysis on wine and brandy market size, wine and brandy market share, prominent players and their strategies.

 

 

The Table Of Content For The Wine And Brandy Market Include:

1. Wine And Brandy Market Executive Summary
2. Wine And Brandy Market Segments
3. Wine And Brandy Market Size And Wine And Brandy Market Growth Rate
4. Key Wine And Brandy Market Trends
5. Major Wine And Brandy Market Drivers
……
25. Key Mergers And Acquisitions In The Wine And Brandy Market
26. Top Wine And Brandy Companies
27. Wine And Brandy Market Opportunities And Strategies
28. Wine And Brandy Market, Conclusions And Recommendations
29. Appendix

 

 

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