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The increase in demand for cosmetics is likely to stimulate innovation in the manufacturing of humectants, propelling the market over the forecast period.

The global humectants market is expected to grow from $26.59 billion in 2022 to $28.64 billion in 2023 at a compound annual growth rate (CAGR) of 7.7%. The global humectants market size is expected to reach $37.93 billion in 2027 at a CAGR of 7.3%.

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Global Humectants Market Segments Include:

• By Product: Sugar Alcohol, Alpha Hydroxy Acid, Glycols, Other Products
• By Source: Synthetic, Natural
• By Application: Food And Beverages, Oral And Personal Care, Pharmaceuticals, Animal Feed, Paint And Coating, Pesticides, Other Application
• By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global humectants market in 2021.

Major Market Players in the humectants market include Ashland Global Holdings Inc., Barentz, Brenntag SE, Cargill Incorporated, DuPont Tate & Lyle Bio Products Company LLC, Ingredion Incorporated, Corbion N.V, The Lubrizol Corporation.

A rise in innovation is a key trend that is gaining traction in the humectants industry. Companies in the humectant industry are focused on innovation to maintain their market position. For example, Nexus Ingredient, a UK-based company that develops and markets products such as humectants, binders, natural preservatives, fibres, and natural emulsifiers/stabilizers, launched MoistPlus® Syrup in 2022, an all-natural humectant syrup made from cassava root that is free of gluten, dairy, allergens, fructose, and grains. MoistPlus® syrup delivers unrivalled humectant performance, water absorption control, humidity control, appearance performance, shelf-life extension, product purity and integrity, increased yields, and organic colourant.

The Humectants Global Market Report 2023  provides a humectants market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The humectants market forecast analyzes humectants market size, humectants market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Humectants are hygroscopic organic compounds with alkyd capping units on either end, such as polyethylene or propylene glycol. It attracts and binds water molecules to the additional substance.

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