Global Category Management Software Market
Retail And Wholesale

Understand How The Category Management Software Market Is Set To Grow In Through 2024-2033

The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033


Explosive Market Growth

  • Market size surged from $1.90 billion in 2023 to $2.16 billion in 2024.
  • Compound annual growth rate (CAGR) recorded at an impressive 13.8%.
  • Factors driving historic growth: demand for data-driven decision-making, e-commerce expansion, big data analytics emergence.

Future Projections

  • Projected growth to $3.66 billion in 2028.
  • Forecasted CAGR of 14.0%.
  • Forecast drivers: IoT integration, sustainability focus, dynamic pricing, supply chain resilience, shopper loyalty.

Emerging Trends

  • Cloud-based solutions gaining momentum.
  • Real-time data analytics shaping decision-making.
  • Mobile-friendly platforms enhancing accessibility.
  • Personalization and customization becoming pivotal.
  • Supply chain visibility attaining paramount importance.


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Retail Surge Fuels Category Management Market

Understanding the Impact of Retail Expansion

Retail Landscape Dynamics

  • Retail stores witnessing a surge, both physical and online.
  • Consumer demand for convenience fueling the expansion.
  • Efforts of retailers to penetrate new markets driving growth.

Software’s Role in Retail

  • Category management software streamlining inventory and pricing.
  • Optimization of store layouts for improved sales and profitability.
  • Notable rise: US convenience stores reached 152,396 in 2024, up 1.5% from 2023.

Key Players Shaping the Market

Driving Forces Behind Category Management Software

Industry Giants

  • IBM, Oracle, SAP, among the major players.
  • Also, Capgemini, Cognizant, Nielsen Holdings, among others.
  • Diverse offerings catering to varied market needs.

AI-Powered Solutions Transforming Efficiency

Innovations Driving Strategic Decision-Making

AI Integration

  • AI-powered solutions revolutionizing category management.
  • Symphony Innovation LLC’s copilot system sets new standards.
  • Rapid analysis and strategic insights enhancing decision-making.

Strategic Acquisitions Bolster Market

Consolidation and Expansion


  • Acquisition of Braineet to fortify innovation management.
  • Integration of crowdsourcing and innovation portfolio management.
  • Aim: Offering comprehensive tools for open innovation and strategy development.

Segmentation and Regional Insights

Understanding Market Diversity

Segment Breakdown

  • Component: Solutions, Services.
  • Deployment: On-Premises, Cloud-Based.
  • Organization Size: SMEs, Large Enterprises.
  • Application: Retail, Distribution, Consumer Packaged Goods.

Regional Dynamics

  • Europe led the market in 2023.
  • Asia-Pacific poised for fastest growth in the forecast period.

Conclusion: Navigating the Future

The category management market rides on waves of innovation and expansion, fueled by technological advancements and shifting consumer preferences. As retail landscapes evolve and digitalization accelerates, the role of category management software becomes increasingly pivotal. With AI-driven solutions and strategic acquisitions shaping the market’s landscape, businesses must embrace these transformations to stay ahead in this dynamic environment.


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The Category Management Software Global Market Report 2024  provides an overview of the category management software market for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The category management software market forecast analyzes category management software market size, category management software market share, leading competitor and their market positions.


The Table Of Content For The Category Management Software Market Include:
1. Category Management Software Market Executive Summary
2. Category Management Software Market Segments
3. Category Management Software Market Size And Category Management Software Market Growth Rate
4. Key Category Management Software Market Trends
5. Major Category Management Software Market Drivers
25. Key Mergers And Acquisitions In The Category Management Software Market
26. Top Category Management Software Companies
27. Category Management Software Market Opportunities And Strategies
28. Category Management Software Market, Conclusions And Recommendations
29. Appendix


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