The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

The forecasted stable economic growth in many developed and developing countries will drive innovation in market research services manufacturing, driving the market during the forecast period.

The global market research services market is expected to grow from $81.13 billion in 2022 to $83.93 billion in 2023 at a compound annual growth rate (CAGR) of 3.4%. The market research services market is expected to grow from $95.49 billion in 2027 at a CAGR of 3.3%.

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Global Market Research Services Market Segments Include:

• By Type: Marketing Research And Analysis Services, Public Opinion And Election Polling
• By End Use Industry: IT Services, Manufacturing, Financial Services, Construction, Other End Use Industries
• By Enterprise Size: Large Enterprise, Small and Medium Enterprise
• By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global market research services market in 2021

Major Market Players in the market research services market include Nielsen Holdings PLC, WPP plc, Gartner Inc., Wood Mackenzie, Ipsos Group S.A., Moodys Corporation, S&P Global Inc., GFK SE.

Many market research firms advise their clients to use virtual reality technologies to better understand customer decision-making processes. Virtual reality is a computer-generated simulation of a three-dimensional image, sound, and other sensations that replicate an environment as well as an individual’s presence in that environment. This technology enables businesses to generate critical consumer insights without investing in trial-and-error processes in physical stores or polling target respondents. Virtual reality technology enables businesses to efficiently collect data from a large sample size while investing minimally. Nestle, for example, used a Decision Insights virtual store to determine the prices and locations of 15 new stock-keeping units of ice cream cups. Ice cream sales increased by 53% after implementing research recommendations.

The Market Research Services Global Market Report 2023  provides a market research services market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The market research services market forecast analyzes market research services market size, market research services market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Market research services are those that assist in determining the viability of a new service or product through direct customer research. Companies can use market research to determine their target market and obtain opinions and feedback from customers in real time.

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