The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

Growing digital advertising is expected to fuel innovation in media asset management manufacturing, propelling the market during the forecast period.

The global media asset management market is expected to grow from $4.23 billion in 2022 to $5.18 billion in 2023 at a compound annual growth rate (CAGR) of 22.35%. The media asset management market size is expected to grow to $10.82 billion in 2027 at a CAGR of 20.22%.

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Global Media Asset Management Market Segments Include:

• By Deployment: On-Premise, Cloud (SaaS)
• By Organization Size: SMEs (Small And Medium Enterprises), Large Enterprises
• By End-User: Media And Entertainment, BFSI, Government, Healthcare, Retail, Manufacturing, Other End-Users
• By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global media asset management market in 2021.

Major Market Players in the media asset management market include Amazon.com Inc., Dalet S.A., Imagen Ltd., Prime Focus Technologies, Sony Group Corporation, Microsoft Corporation, VSN Video Stream Networks S L.

The key trend that is gaining traction in the media asset management market is technological advancement. Major market players are focusing on research and development for product innovations such as the incorporation of artificial intelligence. For example, Arvato Systems, a Germany-based IT service management company, introduced VidiNet, a cloud-based media services platform with AI software integration that allows users to recognise information in digital files and create their own AI models, in May 2022. Furthermore, integrating VidiNet cognitive services into organisations allows for the creation and quality assurance of training data within a familiar media asset management environment, while also ensuring maximum cost transparency through volume-based payment.

The Media Asset Management Global Market Report 2023 provides a media asset management market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The media asset management market forecast analyzes media asset management market size, media asset management market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

A media asset management (MAM) programme is used to store and manage high-volume video and multimedia files in an organisation to form a media library that provides unified and centralised access to important files and saves time in asset retrieval.

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