The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

The increased use of over-the-top (OTT) media services are expected to drive innovation in TV advertising manufacturing, thus driving the market during the forecast period.

The global TV advertising market is expected to grow from $122.04 billion in 2022 to $129.78 billion in 2023 at a compound annual growth rate (CAGR) of 6.3%. The global TV advertising market size is expected to grow to $160.38 billion in 2027 at a CAGR of 5.4%.

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Global TV Advertising Market Segments Include:

• By Service Type: Terrestrial, Multichannel, Online
• By delivery platform: Cable Television, Satellite Television
• By Broadcasting services: Advertisement, Subscription
• By Time slot: 20 seconds, 60 seconds, More than 60 seconds
• By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global TV advertising market in 2021.

Major Market Players in the TV advertising market include CBS (Columbia Broadcasting System), Comcast Corporation, Viacom Inc., Gray Television Inc., Sinclair Broadcast Group, Sun TV Network, The Walt Disney Company.

Programmatic TV advertising is becoming increasingly popular in the TV advertising market. Programmatic advertising is the process of purchasing digital advertisements automatically by leveraging algorithms and machines. It eliminates human intervention in the advertisement purchasing process, making it quick and less expensive. With the help of programmatic advertising, an organization can publish as many ads as a company wants on as many platforms as they desire. Also, it addresses the requirement for expanded reach of ads as utilization patterns have changed among crowds. Programmatic advertising is associated with programmatic TV sets, which allow the audience to watch OTT platforms on TV. For instance, when a person is watching a movie or show on a programmatic TV set, an ad appears in the video player itself. These ads are called in-stream ads and can run as many times as an organizer wants, thus causing an increase in reach towards the target audience.

The TV Advertising Global Market Report 2023 provides a TV advertising market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The TV advertising market forecast analyzes TV advertising market size, TV advertising market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Television advertising is the process of creating and broadcasting commercials on television to promote a product or service. Advertising exposes that brand to more audience initially than online advertising. TV advertising drives all other forms of promotion.

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