Global Print Advertising Distribution Market Size, Drivers, Trends, Opportunities And Strategies – Includes Print Advertising Distribution Market Demand
The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032
An increase in the consumer base are expected to drive innovation in print advertising distribution manufacturing, thus driving the market during the forecast period.
The global print advertising distribution market is expected to grow from $29.28 billion in 2022 to $30.51 billion in 2023 at a compound annual growth rate (CAGR) of 4.2%. The global print advertising distribution market size is expected to grow to $34.97 billion in 2027 at a CAGR of 3.5%.
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Global Print Advertising Distribution Market Segments Include:
- By Type: Newspapers, Magazines, Posters and Banners, Others (Brochures, guides, business cards, pamphlets)
- By Service: Advertising Material Direct Distribution Services, Circular Direct Distribution Services, Coupon Direct Distribution Services, Directory Telephone, Door-To-Door Distribution Of Advertising Materials, Flyer Direct Distribution Services, Handbill Direct Distribution Services, Sample Direct Distribution Services
- By Industry: Retail, Electronics and telecommunications, Insurance, Finance, Other Industries
- By Enterprise Size: Large Enterprise, Small and Medium Enterprise
- By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global print advertising distribution market in 2021.
Major Market Players in the print advertising distribution market include Canon Solutions America, DGI USA, Gannett Company Inc., Valassis, R.R. Donnelley, Axel Springer, Pearson PLC., Sensory Interactive.
The launch of augmented reality is gaining popularity in the print advertising distribution market. Major players operating in the industry are continuously focused on introducing innovations and technologies to better serve the needs of consumers. For instance, in 2021, Threekit reports that 83.1 million consumers in the US use AR monthly. AR usership is expected to grow to 17% by 2022. The augmented reality trend of combining print with digital is a new way to connect with users. This combination has been spawning some incredible campaigns which offer advertisers new opportunities to create a virtual shop window on any printed marketing material. The best example is the Australian wine brand ’19 Crimes’, which has the labels embedded with AR technology. When the users scan the label with an AR app on their phone, the label comes to life and the person shown on the label tells the story of the 19 Crimes.
The Print Advertising Distribution Global Market Report 2023 provides a print advertising distribution market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The print advertising distribution market forecast analyzes print advertising distribution market size, print advertising distribution market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Print advertising distribution service refers to the services that distribute periodicals, promotional samples, and handbills, which are postcard-sized advertisements likely to be read by a target audience. It captures an audience’s attention when they read particular publications. The purpose of print advertising is to influence a reader to buy an advertised product either physically in a store or digitally on a company’s website.
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