The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

The internet user base’s expansion coupled with self-service platforms are expected to drive innovation in digital advertising manufacturing, thus driving the market during the forecast period.

The global digital advertising market is expected to grow from $178.29 billion in 2022 to $185.17 billion in 2023 at a compound annual growth rate (CAGR) of 3.9%. The global digital advertising market size is expected to grow to $209.43 billion in 2027 at a CAGR of 3.1%.

Get A Free Sample On The Global Digital Advertising Market Report:
https://www.thebusinessresearchcompany.com/sample.aspx?id=3500&type=smp

Global Digital Advertising Market Segments Include:

• By Platform: Mobile Ad (In-App and Mobile Web), Desktop Ad, Digital TV, Other Platforms
• By Ad Format: Digital Display Ad (Programmatic and Non-programmatic Transactions, Internet Paid Search, Social Media, Online Video, Other Ad Formats
• By Industrial Vertical: Media and Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation and Logistics, Energy, Power, and Utilities, Other Industrial Verticals
• By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global digital advertising market in 2021.

Major Market Players in the digital advertising market include Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter, and Sina.

Technological advancements such as AR (augmented reality) are a major trend gaining popularity in the global digital advertising market. These days, advertisers have adopted augmented reality in their advertising strategies to enhance the user experience. For instance, in 2021, Snapchat, a pioneer in AR ads, launched a studio to assist clients in developing augmented reality advertising and experiences, as part of an effort to popularise the use of technology that can overlay computer-generated pictures over a person’s perspective of the current world. AR ads are more than informative as people will have the ability to interact with the content rather than just viewing it.

The Digital Advertising Global Market Report 2023 provides a digital advertising market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The digital advertising market forecast analyzes digital advertising market size, digital advertising market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Digital advertising refers to the services that promote businesses online, such as through search engines, social media, websites, and any other program that can be accessed digitally. Digital advertising helps achieve a variety of business goals across the marketing funnel, ranging from brand awareness to customer engagement, to launching new products and driving repeat sales.

Explore Similar Reports From The Business Research Company:

Digital Payment Global Market Report 2023

Advertising, Public Relations, And Related Services Global Market Report 2023

Advertising Agencies Global Market Report 2023

Learn More About The Business Research Company

The Business Research Company has published over 3000+ detailed industry reports, spanning over 3000+ market segments and 60 geographies. The reports draw on 1,500,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders.

Contact us at:
The Business Research Company: https://www.thebusinessresearchcompany.com/
Americas +1 3156230293
Asia +44 2071930708
Europe +44 2071930708
Email us at info@tbrc.info

Follow us on:

LinkedIn: https://in.linkedin.com/company/the-business-research-company
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model

Found this article helpful? Share it on: