The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

The increase in digital out-of-home (DOOH) advertising are expected to drive innovation in billboard and outdoor advertising manufacturing, thus driving the market during the forecast period.

The global billboard and outdoor advertising market is expected to grow from $65.45 billion in 2022 to $67.8 billion in 2023 at a compound annual growth rate (CAGR) of 3.6%. The global billboard and outdoor advertising market size is expected to grow to $76.03 billion in 2027 at a CAGR of 2.9%.

Get A Free Sample On The Global Billboard And Outdoor Advertising Market Report:
https://www.thebusinessresearchcompany.com/sample.aspx?id=3498&type=smp

Global Billboard And Outdoor Advertising Market Segments Include:

• By Type: Painted Billboards, Digital Billboards, Multi-purpose Billboards, Mobile Billboards, Other Types
• By Application: Highways, Railway Stations, Buildings, Automobiles, Other Applications
• By End-User: Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Government, Transportation
• By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, Asia Pacific is the largest region in the global billboard and outdoor advertising market in 2021.

Major Market Players in the billboard and outdoor advertising market include JCDecaux, Capitol Outdoor LLC., Clear Channel Outdoor Holdings Inc., Lamar Advertising Co., OUTFRONT Media Inc. and Focus Media.

The expansion of programmatic media buying is a growing trend in the field of digital out-of-home (DOOH) advertising. Programmatic advertising refers to the use of automated technology for buying advertising space in contrast to traditional methods of digital advertising. This method employs data insights and algorithms to display the appropriate advertisements to the appropriate person at the appropriate time and price. About 82% of viewers were able to recall a DOOH advertisement that they saw over a month ago. The brands have now expanded their in-house programmatic media buying capabilities. For instance, in April 2021, PubMatic, Inc., a sell-side platform that delivers superior results for digital advertising, announced today that BT, a multinational telecommunications company, and Essence, a data and measurement-driven agency part of GroupM, have successfully used a buyer-controlled fee structure to gain control and transparency over all programmatic inventory purchased through PubMatic. The collaboration between BT, Essence, and PubMatic has provided BT with improved visibility into how much of its total media spend reaches end publishers and has assisted them in investigating the ‘unknown delta’—the lost or unaccounted-for ad spend between advertisers and publishers during a programmatic auction.

The Billboard And Outdoor Advertising Global Market Report 2023  provides a billboard and outdoor advertising market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The billboard and outdoor advertising market forecast analyzes billboard and outdoor advertising market size, billboard and outdoor advertising market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Billboard advertising is the process of promoting a brand, offering, or campaign by using large-scale print and digital advertising boards. Outdoor advertising refers to advertisements that reach customers while they are outside their homes.

Explore Similar Reports From The Business Research Company:

Out Of Home Advertising Global Market Report 2023

Advertising Agencies Global Market Report 2023

Print Advertising Distribution Global Market Report 2023

Learn More About The Business Research Company
The Business Research Company has published over 3000+ detailed industry reports, spanning over 3000+ market segments and 60 geographies. The reports draw on 1,500,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders.

Contact us at:
The Business Research Company: https://www.thebusinessresearchcompany.com/
Americas +1 3156230293
Asia +44 2071930708
Europe +44 2071930708
Email us at info@tbrc.info

Follow us on:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model

Found this article helpful? Share it on: