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Businesses that engage with various types of data in today’s data-driven world must engage with market research, as per The Business Research Company’s marketing research and analysis services market opportunities and strategies report.

The marketing research and analysis services market is expected to grow at a CAGR of 4.9% to nearly $80.91 billion by 2025. The marketing research and analysis services market is then expected to grow to $98.83 billion in 2030 at a CAGR of 4.1%.

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Major players in the marketing research and analysis services market include Nielsen Holdings plc, Gartner, IQVIA Holdings Inc., Kantar, Ipsos Group S.A.

Globally, marketing research and analysis services companies are adopting agile market research methodology to generate faster actionable data and insights. Agile research is an iterative and adaptive process where small teams work in short cycles by constantly incorporating feedback to deliver solutions to all stakeholders in a transparent manner. It involves cross-functional team members, who with specialization/expertise in a particular function, contribute to a wide range of tasks. Agile market research includes short studies, experiments, and frequent feedback to help customers respond quickly to a changing business environment. It is carried out to align the research with the business objectives of the client and improve communication between internal teams, external (agency) research teams, and online communities, which increases the speed and responsiveness of the research project.

The Global Marketing Research And Analysis Services Market Is Segmented:
By Type: Quantitative Research, Qualitative Research

By Research Source: Primary Research, Secondary Research

By End Use Industry: Media And Broadcasting, Pharmaceutical, Consumer Non-Durables, Advertising, Consumer Durables, Wholesale & Retail, Public Administration, Telecommunications And ICT, Financial And Insurance Activities, Automotive, Research Institutes, Tourism, Travel And Recreation

By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.

TBRC’s Marketing Research And Analysis Services Market Report Covers:

Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.

Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Time Series: Five years historic (2016-21) and ten years forecast (2022-2026-2031)

The Marketing Research And Analysis Services Market Report 2022 – Opportunities And Strategies – Global Forecast To 2030 is one of a series of new reports from The Business Research Company that provides thorough marketing research and analysis services market research, analyzes and forecasts marketing research and analysis services market size, marketing research and analysis services market share, marketing research and analysis services market players, marketing research and analysis services market trends, marketing research and analysis services market segmentation and geographies, leading competitor revenues, profiles and market shares.

TBRC’s marketing research and analysis services market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

The marketing research and analysis services market consists of sales of marketing research and analysis services by entities (organizations, sole traders and partnerships) that are engaged in systematical gathering, recording, tabulating, and presenting marketing data. Market research and analysis services include marketing & management analytics and consumer insights.

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