Podcasting Market

Global Podcasting Market Overview And Prospects – Includes Podcasting Market Analysis

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The global podcasting market is expected to grow from $15.62 billion in 2021 to $20.32 billion in 2022 at a compound annual growth rate (CAGR) of 30.10%. The global podcasting market size is expected to grow to $58.31 billion in 2026 at a compound annual growth rate (CAGR) of 30.15%.


The increasing penetration of the internet is significantly contributing to the growth of the podcasting market.


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The podcasting market consists of sales of podcasting services by entities (organizations, sole traders, and partnerships) that is used for preparation and distribution of audio related to education, entertainment, and connection with like-minded communities. It refers to an audio series program made available in digital format for download or stream over the Internet. Podcasting is an easy and freely accessible service for the users to experience many genres like news, education, health, fitness, comedy, and fiction as well as industry updates and breakdowns that can be downloaded or streamed through the internet.


Global podcasting market segments include:

By Genre: News and Politics, Society and Culture, Comedy, Sports, Others

By Format: Interviews, Panels, Solo, Repurposed Content, Conversational

By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global podcasting market in 2021.


Technological advancement is a key trend gaining popularity in the podcasting market. Key players in the podcasting market are focusing on incorporating advanced technologies such as artificial intelligence (AI) into their podcast/platforms to enable improvements such as programmatic podcasts, transcription, optimization, advertising, and others. Such integration of technology enables podcasting platforms to earn additional revenue through advertisements while targeting the right listeners.


TBRC’s podcasting market report covers:

Major Market Players: Amazon.com Inc, Apple Inc, iHeartMedia Inc, Megaphone LLC, Pandora Media LLC, Audacy Inc, Soundcloud Limited, Spotify AB, Stitcher, TuneIn Inc, Entercom Communications Corp, Liberated Syndication Inc, Podbean Tech LLC, PTC Inc, IBM Corporation, Tech Mahindra Limited, Wipro Limited, Oracle Corporation, Siemens AG, Tata Consultancy Services Limited, Atos SE, Libsyn, Blubrry, PodOmatic, Sirius XM Holdings and The Adecco Group.

Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.

Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Time Series: Five years historic (2016-21) and ten years forecast (2022-2026-2031)


The Podcasting Global Market Report 2022  is one of a series of new reports from The Business Research Company that provides podcasting market overviews, analyzes and forecasts market size, share, podcasting market players, podcasting market segments and geographies, leading competitor revenues, profiles and market shares.


TBRC’s podcasting market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.


Here is a list of similar reports from The Business Research Company:

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Web Content, Search Portals And Social Media Global Market Report 2022

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