Information Technology

Global Customer Data Platforms Market Overview And Prospects – Includes Customer Data Platforms Market Share

Learn about the global customer data platforms market through The Business Research Company, which provides information on customer data platforms market size, customer data platforms market drivers and restraints, customer data platforms market players, the COVID-19 impact on the customer data platforms market, and more.


The global customer data platforms market is expected to grow from $2.65 billion in 2021 to $3.50 billion in 2022 at a compound annual growth rate (CAGR) of 32%. The global customer data platform market size is expected to grow to $10.29 billion in 2026 at a CAGR of 30.9%.


Growth in the retail and e-commerce industry is expected to propel the growth of the customer data platform market going forward.


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Customer Data Platforms Market
Customer Data Platforms Market


The customer data platform market consists of the sales of customer data platform software and related services by entities (organizations, sole traders, and partnerships) that are used to track, analyze, and manage customer interactions. A customer data platform refers to software that gathers and organizes first-party customer data from many sources to provide a single, coherent, and comprehensive view of each customer to generate more personalized marketing campaigns. This integrates data from several platforms to produce a single consolidated customer database with information on all contact points and engagements.


Global Customer Data Platforms Market Segments Include:
By Type: Analytics, Access, Campaign

By Component: Solutions, Services

By Deployment Mode: Cloud, On-Premises

By Organization Size: Large Enterprises, Small And medium-Sized Enterprises (SMEs)

By End-User: Banking, Financial Services And Insurance (BFSI), Retail And E-commerce, IT And Telecom, Healthcare, Manufacturing, Media And Entertainment, Others

By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global customer data platforms market in 2021.


The AI-driven customer data platform is a key trend gaining popularity in the customer data platform market. Strong data architectures and robust AI and customer analytics solutions enable different kinds of experiences and deliver brand loyalty and growth. The major players in the market are focusing on AI-driven customer data platforms for market growth.


TBRC’s Customer Data Platforms Market Report Covers:

Major Market Players: Oracle Corporation, SAP SE, Adobe Inc., Salesforce Inc., Microsoft Corporation, SAS Institute, Teradata, Nice Systems Ltd., Dun & Bradstreet, Leadspace, BlueVenn, Tealium, BlueConic, Terminus, Tealium Inc, Agilone LLC, mParticle Inc., Segment.Io Inc., CaliberMind, Celebrus, Ascent360 Inc, Lytics Inc., ActionIQ Inc, Optimove, Exponea Ltd., and Ensighten Inc.

Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.

Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Time Series: Five years historic (2016-21) and ten years forecast (2022-2026-2031)


The Customer Data Platforms Global Market Report 2022  is one of a series of new reports from The Business Research Company that provides customer data platforms market overviews, analyzes and forecasts market size, share, customer data platforms market players, customer data platforms market segments and geographies, leading competitor revenues, profiles and market shares.


TBRC’s customer data platforms market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.


Here Is A List Of Similar Reports From The Business Research Company:

Customer Analytics Global Market Report 2022

Customer Engagement Solution Global Market Report 2022

CRM Software Global Market Report 2022


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