The Business Research Company’s report goes into great detail on the marketing automation market size and growth, marketing automation market regional analysis, marketing automation market competitive landscape, and other critical information needed to excel in the marketing automation industry.

Major players in the marketing automation market include SAP SE, Salesforce.com Inc., Oracle Corporation, Adobe Inc., Teradata Corporation, HubSpot Inc., SAS Institute Inc., IBM Corporation, Cognizant, Act-On Software Inc., Marketo, Ontraport, Sendinblue, Autopilot, Prospect.io, ActiveCampaign, eTrigue Corporation, Greenrope, Insidesales.Com Inc., Infusionsoft, and SharpSpring Inc.

TBRC’s comprehensive market report based on extensive research will assist you in seamlessly devising your approaches in order to match key market player strategies.

The global marketing automation market size is expected to grow from $5.11 billion in 2021 to $5.84 billion in 2022 at a compound annual growth rate (CAGR) of 14.2%. The global marketing automation market size is expected to grow to $9.36 billion in 2026 at a CAGR of 12.5%.

North America was the largest region in the marketing automation market in 2021.

The marketing automation market consists of sales of marketing automation software by entities (organizations, sole traders, and partnerships) that helps to identify potential customers, automating the process of nurturing the leads to sales readiness. Marketing automation is the process of employing technologies to automate repetitive marketing processes. When it comes to following up on leads and guiding potential clients through the conversion funnel, automation can save marketers a lot of time. Customer relationship management (CRM) and customer data platform (CDP) software are frequently integrated with marketing automation software.

The increase in big data and data analytics solutions is expected to drive the growth of the marketing automation market going forward.

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Personalized content has emerged as a key trend in the marketing automation market. Customers expect companies to create products based on their preferences and choices in today’s digital world. Marketing automation software generally can learn from data, identify purchasing patterns, and make decisions with minimal human intervention. This software automatically recommends appropriate products and services based on customer profiles and online activity. As a result, such software aids businesses in increasing customer engagement, meeting their specific needs, improving business processes, and providing better customer support.

TBRC’s Global Marketing Automation Market Report Is Segmented:
By Component: Software, Services

By Deployment: On-Premises, Cloud

By Organization Size: Small and Medium-Sized Enterprises, Large Enterprises

By Application: Digital Marketing, E-Mail Marketing, Mobile Marketing, Inbound Marketing, Social Media Marketing, Campaign Management, Others

By End-Use: BFSI, Retail, Healthcare, Telecom and IT, Discrete Manufacturing, Government and Education, Others

By Geography: North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.

The Marketing Automation Global Market Report 2022 is one of a series of new reports from The Business Research Company that provides an overview of the marketing automation market globally and regionally, analyzes and forecasts market size, share, marketing automation market players, marketing automation market segments, leading competitor revenues, profiles and market shares.

Here Is A List Of Similar Reports From The Business Research Company:

Software Products Global Market Report 2022

CRM Software Global Market Report 2022

ERP Software Global Market Report 2022

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