The Business Research Company’s report goes into great detail on the advertising, public relations and related services market size and growth, advertising, public relations and related services market regional analysis, advertising, public relations and related services market competitive landscape, and other critical information needed to excel in the advertising, public relations and related services industry.

Major players in the advertising, public relations and related services market include Omnicom Group Inc., Publicis Groupe, Hakuhodo DY Holdings, WPP plc, Dentsu Inc., The Interpublic Group of Companies Inc., Financière de l’Odet, Recruit Holdings, Vivendi SA and CyberAgent, Inc.

TBRC’s comprehensive market report based on extensive research will assist you in seamlessly devising your approaches in order to match key market player strategies.

The global advertising, public relations, and related services market is expected to grow from $781.37 billion in 2021 to $857.74 billion in 2022 at a compound annual growth rate (CAGR) of 9.8%. The growth in the advertising, public relations, and related services market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The advertising, public relations, and related services market is expected to reach $1195.86 billion in 2026 at a CAGR of 8.7%.

Asia Pacific was the largest region in the advertising, public relations, and related services market in 2021.

The advertising, public relations and related services market consists of the sales of advertising, public relations and related services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities. Advertising, public relations and related services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client.

Advances in technology is expected to drive targeted advertising making it more accurate than ever before. 

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Advertisement and PR agencies are rapidly shifting towards digital campaigns due to increasing digitalization and advances in social media, search engine marketing, content marketing and e-commerce technology. As a result of increasing internet penetration and smartphone users, online content marketing campaigns are expected to be three times more effective than traditional ones and cost comparatively less.

TBRC’s Global Advertising, Public Relations And Related Services Market Report Is Segmented:

By Type: Advertising Agencies, Billboard & Outdoor Advertising, Media Buying Agencies And Representative Firms, Print Advertising Distribution, Other Advertising Services, Public Relations, Direct Mail Advertising

By Application: BFSI, Consumer Goods and Retail, Government and Public Sector, IT & Telecom, Healthcare, Media & Entertainment

By Mode: Online, Offline

Subsegments Covered: TV, Digital, Print, OOH (Out-of-Home Advertising), Radio, Billboards, Street Furniture, Transit, Place-Based, Media Buying Agencies, Media Representative Firms

By Geography: North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.

The Advertising, Public Relations, And Related Services Global Market Report 2022 is one of a series of new reports from The Business Research Company that provides an overview of the advertising, public relations and related services market globally and regionally, analyzes and forecasts market size, share, advertising, public relations and related services market players, advertising, public relations and related services market segments, leading competitor revenues, profiles and market shares.

Here Is A List Of Similar Reports From The Business Research Company:

Public Relations Global Market Report 2022

Design, Research, Promotional And Consulting Services Global Market Report 2022

Digital Advertising Global Market Report 2022

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