The Business Research Company’s report goes into great detail on the digital advertising market size and growth, digital advertising market regional analysis, digital advertising market competitive landscape, and other critical information needed to excel in the digital advertising industry.

Major players in the digital advertising market include Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter and Sina.

TBRC’s comprehensive market report based on extensive research will assist you in seamlessly devising your approaches in order to match key market player strategies.

The global digital advertising market is expected to grow from $178.60 billion in 2021 to $208.00 billion in 2022 at a compound annual growth rate (CAGR) of 16.5%. The growth in the digital advertising market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The digital advertising market is expected to reach $354.90 billion in 2026 at a CAGR of 14.3%.

North America was the largest region in the digital advertising market in 2021.

The digital advertising market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in digital media. Only goods and services traded between entities or sold to end consumers are included.

The internet user base expansion along with self-service platforms is driving the global digital advertising market.

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Technological advancements such as AR (Augmented Reality) are a major trend gaining popularity in the global digital advertising market. These days, advertisers have adopted augmented reality in their advertising strategies to enhance the user experience.

TBRC’s global digital advertising market report is segmented:
By Platform: Mobile Ad (In-APP and Mobile Web), Desktop Ad, Digital TV, Others

By Ad Format: Digital Display Ad (Programmatic and Non-programmatic Transactions), Internet Paid Search, Social Media, Online Video, Others

By Industrial Vertical: Media and Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation and Logistics, Energy, Power, and Utilities, Others

By Geography: North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa

The Digital Advertising Global Market Report 2022 is one of a series of new reports from The Business Research Company that provides an overview of the digital advertising market globally and regionally, analyzes and forecasts market size, share, digital advertising market players, digital advertising market segments, leading competitor revenues, profiles and market shares.

Here is a list of similar reports from The Business Research Company:

Media Global Market Report 2022

Public Relations Global Market Report 2022

Advertising, Public Relations, And Related Services Global Market Report 2022

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