Learn about the global sports market through The Business Research Company, which provides information on sports market size, sports market drivers and restraints, sports market players, the COVID-19 impact on the sports market, and more.

The global sports market size is expected to grow from $354.96 billion in 2021 to $501.43 billion in 2022 at a compound annual growth rate (CAGR) of 41.3%. The growth in the market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The sports market is expected to reach $707.84 billion in 2026 at a CAGR of 9%.

The sports market is expected to benefit from steady economic growth forecasted for many developed and developing countries.

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The sports market consists of sales of sports services and related goods by entities (organizations, sole traders and partnerships) that provide live sporting events before a paying audience or entities that operate golf courses and country clubs, skiing facilities, marinas, fitness and recreational sports centers, and bowling centers.

Global Sports Market Segments Include:
By Type: Spectator Sports, Participatory Sports
By Revenue Source: Media Rights, Merchandising, Tickets, Sponsorship
By Ownership: Chained, Standalone
Subsegments Covered: Sports Team and Clubs, Racing and Individual Sports, Golf Courses and Country Clubs, Skiing Facilities, Marinas, Fitness and Recreational Sports Centres, Bowling Centres, Other Participatory Sports
By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America was the largest region in the sports market in 2021.

Sports organizers are implementing virtual reality (VR) technology to improve the spectators’ experience in sporting events. Virtual reality generates images, sounds and other sensations that simulate a physical presence in an imaginary environment. Clubs and teams are experimenting with simulated and 360-degree environments to enhance the match viewing experience of the spectators by allowing them to have a virtual walkthrough of the stadium or the race track and view the match at different angles.

TBRC’s sports market report covers:
Major Market Players: Maruhan, Life Time Fitness, Inc., Liberty Media Corporation, Futbol Club Barcelona, Dallas Cowboys, Heiwa Corporation, Manchester City F.C., New York Yankees, Manchester United Football Club and Juventus.
Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Time Series: Five years historic (2016-21) and ten years forecast (2022-2026-2031)

The Sports Global Market Report 2022 –Market Size, Trends, And Global Forecast 2022-2026 is one of a series of new reports from The Business Research Company that provides sports market overviews, analyses and forecasts market size, share, sports market players, sports market segments and geographies, leading competitor revenues, profiles and market shares.

TBRC’s sports market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

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