Learn about the global media buying agencies and representative firms market through The Business Research Company, which provides information on media buying agencies and representative firms market size, media buying agencies and representative firms market drivers and restraints, media buying agencies and representative firms market players, the COVID-19 impact on the media buying agencies and representative firms market, and more.

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The global media buying agencies and representative firms market is expected to grow from $70.82 billion in 2021 to $78.35 billion in 2022 at a compound annual growth rate (CAGR) of 10.6%. The growth in the media buying agencies and representative firms market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The media buying agencies and representative firms market is expected to reach $112.11 billion in 2026 at a CAGR of 9.4%.

An increasing number of political events, sports events, festivals, and high budget movies is expected to drive innovation in media buying agencies and representative firms manufacturing, thus driving the market during the forecast period.

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The media buying agencies and representative firms market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that purchase advertising time or space from media outlets and resell it to advertising agencies or individual companies directly, and independent representatives that sell media time or space for media owners. Only goods and services traded between entities or sold to end consumers are included.

Global Media Buying Agencies And Representative Firms Market Segments Include:

By Services: Media Buying Service, Media Planning Service, Media Representative Firms, Other Services

By Mode: Offline, Online

By Application: BFSI, Consumer Goods and Retail, Government and Public Sector, IT and Telecom, Healthcare, Media and Entertainment

By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.

Media buyers using Artificial Intelligence (AI) for media optimization is gaining significant popularity in the media buying agencies and representative firms market. AI is changing the way advertising operations are run.

TBRC’s media buying agencies and representative firms market report covers:

Major Market Players: Publicis Groupe, Omnicom Group Inc., Interpublic Group of companies, Dentsu, Katz Media Group and Edelman.

Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.

Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Time Series: Five years historic (2015-20) and ten years forecast (2021-2025-2030)

The Media Buying Agencies And Representative Firms Global Market Report 2021: Market Size, Trends, And Global Forecast 2022 – 2026 is one of a series of new reports from The Business Research Company that provides media buying agencies and representative firms market overviews, analyses and forecasts market size, share, media buying agencies and representative firms market players, media buying agencies and representative firms market segments and geographies, leading competitor revenues, profiles and market shares.

TBRC’s media buying agencies and representative firms market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

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