Global Digital Advertising Market Outlook, Opportunities And Strategies
Learn about the global digital advertising market through The Business Research Company, which provides information on digital advertising market size, digital advertising market drivers and restraints, digital advertising market players, the COVID-19 impact on the digital advertising market, and more.
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The global digital market is expected to grow from $178.60 billion in 2021 to $208.00 billion in 2022 at a compound annual growth rate (CAGR) of 16.5%. The growth in the digital advertising market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The digital advertising market is expected to reach $354.90 billion in 2026 at a CAGR of 14.3%.
The internet user base expansion along with self-service platforms is expected to drive innovation in digital advertising manufacturing, thus driving the market during the forecast period.
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The digital advertising market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in digital media. Only goods and services traded between entities or sold to end consumers are included.
Global Digital Advertising Market Segments Include:
By Platform: Mobile Ad (In-APP and Mobile Web), Desktop Ad, Digital TV, Others
By Ad Format: Digital Display Ad (Programmatic and Non-programmatic Transactions), Internet Paid Search, Social Media, Online Video, Others
By Industrial Vertical: Media and Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation and Logistics, Energy, Power, and Utilities, Others
By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America was the largest region in the digital advertising market in 2021.
Technological advancements such as AR (Augmented Reality) are a major trend gaining popularity in the global digital advertising market. These days, advertisers have adopted augmented reality in their advertising strategies to enhance the user experience.
TBRC’s digital advertising market report covers:
Major Market Players: Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter and Sina.
Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Time Series: Five years historic (2015-20) and ten years forecast (2021-2025-2030)
The Digital Advertising Global Market Report 2021: Market Size, Trends, And Global Forecast 2022 – 2026 is one of a series of new reports from The Business Research Company that provides digital advertising market overviews, analyses and forecasts market size, share, digital advertising market players, digital advertising market segments and geographies, leading competitor revenues, profiles and market shares.
TBRC’s digital advertising market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
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