Global Billboard And Outdoor Advertising Market Size, Forecasts, And Opportunities
Learn about the global billboard and outdoor advertising market through The Business Research Company, which provides information on billboard and outdoor advertising market size, billboard and outdoor advertising market drivers and restraints, billboard and outdoor advertising market players, the COVID-19 impact on the billboard and outdoor advertising market, and more.
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The global billboard & outdoor advertising market is expected to grow from $61.67 billion in 2021 to $66.80 billion in 2022 at a compound annual growth rate (CAGR) of 8.3%. The growth in the billboard and outdoor advertising market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The billboard and outdoor advertising market is expected to reach $87.76 billion in 2026 at a CAGR of 7.1%.
The increase in digital out of home (DOOH) advertising is expected to drive innovation in billboard and outdoor advertising manufacturing, thus driving the market during the forecast period.
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The billboard and outdoor advertising market consists of the sales of billboard and outdoor advertising services and related goods by entities (organizations, sole traders and partnerships) that create and design public display advertising campaign materials, such as printed, painted, or electronic displays and/or place such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites. Only goods and services traded between entities or sold to end consumers are included.
Global Billboard And Outdoor Advertising Market Segments Include:
By Type: Painted Billboards, Digital Billboards, Multi-purpose Billboards, Mobile Billboards, Others
By Application: Highways, Railway Stations, Buildings, Automobiles, Others
By End-User: Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Government, Transportation
By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, Asia Pacific was the largest region in the billboard & outdoor advertising market in 2021.
The expansion of programmatic media buying is a growing trend in the field of digital out of home (DOOH) advertising. Programmatic advertising refers to the use of automated technology for buying advertising space in contrast to traditional methods of digital advertising. This approach uses data insights and algorithms to display the right advertisements to the right person at the right place and price. About 82% of viewers were able to recall a DOOH advertisement that they saw over a month ago. The brands have now expanded their in-house programmatic media buying capabilities.
TBRC’s billboard and outdoor advertising market report covers:
Major Market Players: JCDecaux, Capitol Outdoor LLC, Clear Channel Outdoor Holdings Inc, Lamar Advertising Co., OUTFRONT Media Inc. and Focus Media.
Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Time Series: Five years historic (2015-20) and ten years forecast (2021-2025-2030)
The Billboard And Outdoor Advertising Global Market Report 2021: Market Size, Trends, And Global Forecast 2022 – 2026 is one of a series of new reports from The Business Research Company that provides billboard and outdoor advertising market overviews, analyses and forecasts market size, share, billboard and outdoor advertising market players, billboard and outdoor advertising market segments and geographies, leading competitor revenues, profiles and market shares.
TBRC’s billboard and outdoor advertising market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
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