Fluff Pulp Market
Paper, Plastics, Rubber, Wood And Textile Manufacturing

Global Fluff Pulp Market Report 2024: Size, Drivers, And Top Segments

The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033


Steady Growth in Recent Years

  • Market Expansion: The fluff pulp market has experienced strong growth, with the market size increasing from $9.68 billion in 2023 to $10.57 billion in 2024, reflecting a CAGR of 9.3%.
  • Driving Factors: Growth in the historic period can be attributed to:
    • Hygiene product demand
    • Population growth
    • Consumer lifestyle changes
    • Medical and healthcare applications
    • Economic development

Promising Growth Forecast

  • Future Projections: The market is poised for strong growth, reaching $15.34 billion by 2028, with a CAGR of 9.7%.
  • Key Drivers: Factors contributing to this growth include:
    • E-commerce expansion
    • Sustainable product trends
    • Global health and hygiene awareness
    • Expansion in emerging markets
    • Rising aging population


View More On The Fluff Pulp Market Report 2024 – https://www.thebusinessresearchcompany.com/report/fluff-pulp-global-market-report


Fueling Growth: Personal Hygiene Product Demand

  • Market Driver: The increasing demand for personal hygiene products propels the fluff pulp market.
  • Application: Fluff pulp is crucial in manufacturing various personal hygiene products due to its absorbency and softness.
  • Statistics:
    • Globally, 45 billion menstrual products are used annually, according to Plastic Oceans International.
    • In 2021, 51% of healthcare facilities globally provided hand hygiene services, as per the World Health Organization.

Key Players Leading Innovation

  • Leading Companies:
    • Stora Enso Oyj
    • UPM-Kymmene Corporation
    • Svenska Cellulosa Aktiebolaget SCA
    • Domtar Corporation
    • The International Paper Company
    • Others include Resolute Forest Products, Klabin SA, Rayonier Advanced Materials Inc., and Suzano Papel e Celulose.

Sustainable Innovation: NaturaFluff Pulp

  • Innovation Example: Stora Enso Oyj launched NaturaFluff Pulp in October 2021.
  • Features:
    • An oxygen-delignified fluff pulp with a lower carbon footprint.
    • Allows for the production of sustainable absorbent hygiene products without compromising performance.

Strategic Acquisition: The Paper Excellence Group

  • Acquisition: The Paper Excellence Group acquired Resolute Forest Products Inc. in March 2023.
  • Objective: Strengthening product portfolio and enhancing overall sales.
  • Alignment: Both companies aim to align sustainability goals, creating long-term value.

Market Segmentation

  • By Source: Loblolly Pine, Slash Pine
  • By Grade: Untreated, Treated
  • By Application: Absorbent Core Products, Other Applications
  • By End Use: Disposable Diapers, Adult Incontinence, Feminine Hygiene, Air-Laid Products, Other End Uses

Regional Insights

  • Dominant Region: North America led the fluff pulp market in 2023, indicating significant demand and production capabilities.

In conclusion, the fluff pulp market is experiencing robust growth driven by the increasing demand for personal hygiene products and a shift towards sustainability. Innovations such as NaturaFluff Pulp highlight the industry’s commitment to eco-friendly solutions. Strategic acquisitions, like that of Resolute Forest Products Inc., demonstrate efforts to strengthen market position and align with sustainability goals. As the market expands, segmentation by source, grade, application, and end-use highlights diverse opportunities for growth and innovation. With major players leading the charge, the fluff pulp market is poised for continued expansion, especially in regions with rising health and hygiene awareness.


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The Fluff Pulp Global Market Report 2024  provides comprehensive insights on the fluff pulp market size, trends and drivers, opportunities, strategies, and competitor analysis. The countries covered in the fluff pulp market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA, and the major seven regions are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.


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