Global Sports Technology Market
Information Technology

5 Key Takeaways From The Sports Technology Market Report 2024

The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033


As per The Business Research Company’s Sports Technology Global Market Report 2024, the sports technology market is expected to show significant growth in the forecast period.


The sports technology market has undergone rapid expansion in recent years, with substantial increases in market size and projections for continued growth.

  • Market size reached $17.93 billion in 2023 and is forecasted to hit $21.17 billion in 2024, showcasing a Compound Annual Growth Rate (CAGR) of 18.1%.
  • Growth drivers include globalization of sports, advancements in sports broadcasting, emergence of smart stadiums, innovation in sports equipment, and increased focus on athlete safety.

Future Outlook: A Glimpse into the Horizon
Projections for the sports technology market reveal an even more robust future, with expectations to reach $38.87 billion by 2028, boasting a CAGR of 16.4%.

  • Anticipated growth factors include the development of smart sportswear, enhancements in fan engagement platforms, e-sports infrastructure development, regulatory changes, athlete empowerment, and sustainability in sports facilities.
  • Key trends on the horizon encompass biomechanics and motion analysis, digital broadcasting and streaming, robotics in training, social media integration, athlete tracking systems, and e-sports and gaming integration.

Rise of Esports: A Catalyst for Market Expansion
The burgeoning realm of eSports stands as a significant contributor to the rapid growth of the sports technology market.

  • eSports, characterized by organized video gaming competitions, leverages sports technology for digital broadcasting, enhanced graphics, and increased internet connectivity.
  • Notable instances include the Free Fire World Series (FFWS) Singapore, which witnessed a 168% increase in peak viewership compared to previous events, indicating a profound impact on market growth.

View More On The Sports Technology Market Report 2024 –


Technological Advancements: Pioneering Change in Sports
Technological innovation emerges as a pivotal trend reshaping the sports technology landscape.

  • Major companies prioritize the development of new technologies to elevate gameplay, enhance fan engagement, and optimize player performance.
  • Initiatives such as HCL Technologies Limited’s collaboration with Cricket Australia exemplify endeavors to foster innovation and community involvement through technology-driven platforms.

WHOOP’s Strategic Expansion: Merging Wearable Tech and Performance Analysis
WHOOP’s acquisition of PUSH in September 2021 underscores the strategic integration of wearable sports technology to enhance athlete performance analysis.

  • The acquisition bolsters WHOOP’s portfolio, enabling comprehensive athlete performance assessment through wearable technology solutions.

Segmentation Insights: Understanding the Market Dynamics
The sports technology market is segmented based on sports type, technology, and end-users, providing insights into its diverse landscape.

  • Sports types include baseball, basketball, cricket, ice hockey, tennis, soccer, and rugby.
  • Technological segments encompass devices, smart stadiums, eSports, and sports analytics.
  • End-users span sports associations, clubs, leagues, athletes, and coaches.

Regional Dominance: North America Takes the Lead
North America emerged as the largest region in the sports technology market in 2023, reflecting its prominent role in driving market growth.

  • The region’s leadership underscores its robust infrastructure, technological innovation, and strong sports culture.

In conclusion, the sports technology market rides the wave of innovation and digitization, propelled by the rise of eSports, technological advancements, strategic acquisitions, and regional dynamics. As the market continues to evolve, stakeholders must remain vigilant to seize opportunities and navigate the ever-changing landscape.

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The Sports Technology Global Market Report 2024  provides an in-depth analysis on the sports technology market size, trends and drivers, opportunities, strategies, and companies analysis. The countries covered in the sports technology market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA, and the major seven regions are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

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