Global C2C E-commerce Market
Retail And Wholesale

5 Key Takeaways From The C2C E-commerce Market Report 2024

The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033

As per The Business Research Company’s C2C E-commerce Global Market Report 2024, the C2C E-commerce market is expected to show significant growth in the forecast period.


The Consumer-to-Consumer (C2C) e-commerce market has been experiencing remarkable growth, expanding from $2,003.69 billion in 2023 to an expected $2,490.06 billion in 2024. This represents a compound annual growth rate (CAGR) of 24.3%. The market is anticipated to continue its upward trajectory, reaching $5,983.83 billion by 2028 with a CAGR of 24.5%.


Factors Driving Growth

Increasing Internet Penetration and Smartphone Usage

  • More people have access to the internet and smartphones.
  • This connectivity facilitates online transactions and broadens the market reach.

Rising Trend of Online Shopping and Digital Transactions

  • Consumers prefer the convenience of shopping online.
  • Digital transactions are becoming the norm, streamlining the purchase process.

Growth of the Sharing Economy and Peer-to-Peer Transactions

  • Platforms supporting peer-to-peer transactions are gaining popularity.
  • These platforms enable users to trade goods and services directly.

Expansion of Social Media Platforms

  • Social media channels are becoming vital for C2C commerce.
  • They offer a platform for marketing and direct sales.


View More On The C2C E-commerce Market Report 2024 –


Consumer Preference for Variety and Unique Products

  • Shoppers are looking for unique, artisanal, and niche products.
  • Online marketplaces cater to these diverse consumer preferences.


Convenience and Accessibility of Online Marketplaces

  • Online platforms offer easy access to a wide range of products.
  • They provide a convenient shopping experience from home.


Emergence of Trust-Building Mechanisms and User Reviews

  • Reviews and ratings build trust among consumers.
  • These mechanisms encourage more people to buy and sell online.


Future Growth Prospects

Continuation of the Shift Towards Online Shopping

  • The trend of online shopping is expected to continue growing.
  • Consumers are increasingly comfortable making purchases online.

Expansion of Cross-Border C2C Transactions

  • Globalization is making cross-border transactions more common.
  • This opens up new markets for C2C e-commerce platforms.

Adoption of Mobile Payment Solutions and Digital Wallets

  • Mobile payment solutions are becoming more widely adopted.
  • Digital wallets enhance the ease and security of transactions.

Rising Popularity of Niche and Artisanal Products

  • There is a growing demand for niche products.
  • C2C platforms are ideal for selling unique, artisanal items.

Growth of Influencer Marketing and Social Commerce

  • Influencer marketing is driving sales on social media.
  • Social commerce integrates shopping into social media platforms.

Increasing Focus on Sustainability and Second-Hand Goods

  • Consumers are more environmentally conscious.
  • There is a rising demand for sustainable and second-hand products.

Regulatory Support and Consumer Protection Measures

  • Improved regulations enhance consumer confidence.
  • Protections make online shopping safer and more reliable.


Online Payment Methods Fuel Market Growth

The rise in online payment methods is a significant driver of C2C e-commerce growth. Digital payment systems automate the payment process, making transactions seamless and secure. With increased mobile penetration and enhanced internet security, these methods enable platforms to reach a global audience.

  • UK Digital Payments Surge: In 2022, digital payments in the UK rose to 45.7 billion, a 13% increase from 2021. Contactless payments increased by 30% to 17 billion.
  • Mobile Payment Adoption: Nearly one-third of UK adults are registered for at least one mobile payment service.


Strategic Collaborations Revolutionize the Market

Companies in the C2C e-commerce sector are forming strategic collaborations to enhance their offerings and expand their reach.

  • Flipkart and valU Partnership: In February 2022, valU and PayTabs Egypt partnered with Mazadat to enhance payment solutions in C2C e-commerce.
  • NAVER Corp. Acquires Poshmark: In January 2023, NAVER Corp. acquired Poshmark Inc. for $1.2 billion to bolster global fashion e-commerce.


Market Segmentation and Regional Insights

Market Segmentation

  • By Type: B2C Retailers, Classifieds
  • By Platform: Web-based, Mobile Application
  • By Application: Automotive, Beauty and Personal Care, Books and Stationery, Consumer Electronics, Clothing and Footwear, Home Décor and Electronics, Sports and Leisure, Travel and Tourism, Media and Entertainment, Information Technology (Software)

Regional Insights

  • Largest Region: North America was the largest region in the C2C e-commerce market in 2023.
  • Fastest-Growing Region: Asia-Pacific is expected to be the fastest-growing region in the forecast period.

The future of C2C e-commerce looks bright, driven by technological advancements, changing consumer preferences, and strategic industry collaborations.


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The C2C E-commerce Global Market Report 2024  provides an in-depth analysis on the C2C E-commerce market size, trends and drivers, opportunities, strategies, and companies analysis. The countries covered in the C2C E-commerce market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA, and the major seven regions are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.


View More Related Reports –

E-Commerce Global Market Report 2024

Fashion E-Commerce Global Market Report 2024

Subscription E-Commerce Global Market Report 2024


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