Global Lagers Market
Food And Beverages

Insights Into The Lagers Market’s Growth Potential 2024-2033

The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033


  • Consumer Trends: Growing consumption of alcohol fuels market growth.
  • Health Considerations: Lager’s perceived health benefits contribute to its popularity.
  • Market Performance: The spirits industry’s significant growth reflects increasing alcohol consumption.
  • Key Players: Major companies like Asahi Breweries Ltd., Carlsberg Breweries A/S, and Diageo PLC dominate the market.

Innovative Product Sets A New Standard In Lager Yeast Technology

  • Product Innovation: Companies focus on developing advanced products like LalBrew NovaLager.
  • Features: LalBrew NovaLager offers fast fermentations and high attenuation.
  • Launch Success: Lallemand Inc.’s launch of LalBrew NovaLager in 2022 highlights its potential.
  • Distinct Flavor Profile: The yeast strain provides a clean flavor profile with slight esters.


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Inbrew Holdings Strengthens Portfolio And Market Presence Through Acquisition Of Molson Coors Indian Beer Business

  • Strategic Acquisition: Inbrew Holdings Pte Ltd. acquires Molson Coors Indian beer business in February 2021.
  • Expansion Plans: The acquisition aims to distribute brands like Millers and Carling in India.
  • Market Impact: Molson Coors, a significant player in the lager market, undergoes changes due to the acquisition.

Segmentation And Market Dynamics

  • Product Types: Standard, Premium, and Luxury lagers cater to diverse consumer preferences.
  • Variety: Pale, Vienna, and Dark lagers offer a range of flavor profiles.
  • Packaging: Glass, Metal Can, and Other Packaging Types target different consumer segments.
  • Distribution Channels: On-Trade and Off-Trade channels serve various consumer needs.
  • End-User Segments: HoReCa, Household Retail, and Other End Users represent different consumption contexts.

Western Europe Leads The Market

  • Regional Dominance: Western Europe emerges as the largest region in the lagers market in 2023.
  • Factors Driving Growth: Cultural preferences and established beer cultures contribute to the region’s dominance.
  • Market Outlook: Continued growth is expected, driven by factors like innovation and demographic changes.

Conclusion: Riding the Wave of Lager Market Growth

The lagers market continues its upward trajectory, driven by factors such as rising alcohol consumption, product innovation, and strategic acquisitions. With companies investing in advanced yeast technology and expanding their market presence through acquisitions, the market is poised for substantial growth. As consumer preferences evolve and new trends emerge, the lagers market remains dynamic and promising for both established players and new entrants alike.


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The Lagers Global Market Report 2024  provides an overview of the lagers market for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The lagers market forecast analyzes lagers market size, lagers market share, leading competitor and their market positions.


Explore Similar Reports From The Business Research Company:
Alcoholic – Beverages Global Market Report 2024
Functional Beverages Global Market Report 2024
Beer Global Market Report 2024


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