Global In-App Advertising Market

5 Major Insights On The In-App Advertising Market 2024

The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033


As per The Business Research Company’s In-App Advertising Global Market Report 2024, the in-app advertising market is expected to show significant growth in the forecast period.



The in-app advertising market has witnessed exponential growth in recent years, with significant projections for the future. From 2023 to 2024, the market is expected to increase from $120.95 billion to $146.24 billion, marking a compound annual growth rate (CAGR) of 20.9%. The surge is fueled by various factors, including the rise of mobile devices and evolving user behaviors.

The Surge In Smartphone And Tablet Utilization Driving The In-App Advertising Market

  • Increased usage of smartphones and tablets is propelling the in-app advertising market forward.
  • Smartphones and tablets expand the scope for mobile applications, where in-app ads thrive.
  • Ad publishers leverage in-app mobile advertising for highly targeted and personalized ads.
  • Global smartphone shipments reached 1.38 billion in 2021, with continued growth expected.


View More On The In-App Advertising Market Report 2024 –


Technological Advancements Reshaping The Landscape Of The In-App Advertising Market

  • Technological advancements play a pivotal role in shaping the in-app advertising landscape.
  • Companies are introducing new platforms and advanced technologies to maintain market dominance.
  • Pixalate launched the industry’s first ad fraud supply path optimization (SPO) technology in November 2021.
  • IronSource Ltd. acquired Tapjoy Inc. in January 2022, enhancing its offerings for mobile developers.

Segmentation of the In-App Advertising Market

The market is segmented based on various factors:

  1. By Type:
    • Banner Ads
    • Interstitial Ads
    • Rich Media Ads
    • Video Ads
    • Native Ads
  2. By Platform:
    • IOS
    • Android
  3. By Application:
    • Online Shopping
    • Messaging
    • Entertainment
    • Gaming
    • Ticketing


Regional Analysis

  • North America dominated the in-app advertising market in 2023.
  • Asia-Pacific is poised to be the fastest-growing region in market share during the forecast period.


Future Projections

  • The in-app advertising market is expected to continue its upward trajectory, reaching $305.09 billion by 2028, with a CAGR of 20.2%.
  • Key factors driving growth include global app market expansion, ad fraud mitigation, and data-driven targeting and analytics.


Major Players in the Market

  • Notable companies operating in the in-app advertising market include:
    • Amobee Inc.
    • Apple Inc.
    • BYYD Inc.
    • Chartboost
    • Meta Platforms Inc.
    • Google AdMob
    • InMobi Pte Ltd.
    • MoPub Inc.


Request A Sample Of The Global In-App Advertising Market Report 2024:


The In-App Advertising Global Market Report 2024  provides an in-depth analysis on the in-app advertising market size, trends and drivers, opportunities, strategies, and companies analysis. The countries covered in the in-app advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA, and the major seven regions are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.


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