The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033

As per The Business Research Company’s Anti-Counterfeit Packaging Global Market Report 2024, the anti-counterfeit packaging market is expected to show significant growth in the forecast period.

Growth Trajectory of the Anti-Counterfeit Packaging Market

• Market size surged from $154.52 billion in 2023 to $172.67 billion in 2024.
• Compound annual growth rate (CAGR) of 11.7%.
• Factors: brand protection, consumer awareness, increase in counterfeiting, global trade.

Future Outlook: Projected Expansion and Key Drivers

• Expected growth to $276.45 billion in 2028 at a CAGR of 12.5%.
• Driven by supply chain security, smart packaging, regulatory stringency.
• Trends: e-commerce expansion, advanced authentication, rising counterfeiting.

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Rising Pharmaceutical Sales Fuel Growth in the Market

• Increasing prevalence of diseases, aging population, and healthcare expenditure.
• Counterfeit pharmaceuticals pose significant threats to health and revenue.
• Pfizer’s revenue growth underscores the importance of anti-counterfeit measures.

Technological Advancements Driving Innovation

• Integration of QR codes, AI algorithms, machine learning to prevent counterfeiting.
• ExxonMobil Lubricants’ QR-code-based anti-counterfeit feature example.

Strategic Acquisitions Strengthen Market Position

• AWT Labels & Packaging’s acquisition of MacArthur Corporation in January 2022.
• Enhanced market understanding, expanded product portfolio.

Segmentation of the Anti-Counterfeit Packaging Market

• By Technology: Mass Encoding, RFID, Holograms, Forensic Markers, Tamper Evidence.
• By Packaging Format: Bottles, Vials, Blisters, Trays, Pouches, and others.
• By End Use: Food & Beverage, Healthcare, Automotive, Personal Care, Electronics.

Asia-Pacific Leading the Charge

• Largest region in 2023, expected to be the fastest-growing.
• Signifies the global nature of counterfeiting challenges.

Conclusion: Safeguarding the Integrity of Products

The anti-counterfeit packaging market is witnessing substantial growth, fueled by the imperative to protect brands and consumers from counterfeit products. With technological advancements and strategic acquisitions, companies are better equipped to tackle the evolving challenges posed by counterfeiters. As pharmaceutical sales surge and e-commerce expands, the need for robust anti-counterfeit measures becomes increasingly critical. The market’s trajectory indicates a growing commitment to ensuring product integrity across various industries, ultimately benefiting both businesses and consumers alike.

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The Anti-Counterfeit Packaging Global Market Report 2024  provides an in-depth analysis on the anti-counterfeit packaging market size, trends and drivers, opportunities, strategies, and companies analysis. The countries covered in the anti-counterfeit packaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA, and the major seven regions are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

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