The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033

The Business Research Company’s Real Time Bidding (RTB) Global Market Report 2024 offers crucial insights into the real time bidding (RTB) market help businesses analyse and build stronger strategies.

Exponential Growth Trajectory of RTB Market

• Market Expansion Overview: Experienced exponential growth, escalating from $13.38 billion in 2023 to $16.81 billion in 2024, with a CAGR of 25.6%.
• Historical Drivers: Growth in digital advertising, demand for targeted ads, advancements in ad tech, programmatic advertising, and enhanced audience segmentation capabilities fueled market growth.
• Projected Growth: Expected to reach $41.48 billion by 2028, driven by expansion of connected TV (CTV) advertising, privacy-compliant ad solutions, and data-driven decision making.

Smartphone Boom Driving RTB Market Growth

• Increasing Smartphone Users: The rise in smartphone users propels RTB market growth, allowing marketers to target customers in real-time based on location and context.
• Global Smartphone Statistics: In 2022, there were 6.65 billion smartphone users worldwide, indicating extensive market reach and potential.
• Targeted Advertising: Smartphones facilitate real-time bidding marketers in reaching potential customers effectively, contributing to market expansion.

Innovative Technologies Reshaping RTB Market Landscape

• Trend Overview: Technological innovations drive the RTB market, with companies introducing living charter bidding platforms and other cutting-edge solutions.
• Example: Aerobid introduces a live charter bidding platform, enabling quick and transparent bookings for brokers and operators.
• Strategic Acquisitions: Discovery enhances its direct-to-consumer platforms with the acquisition of ZEDO, expanding ad technology capabilities and driving monetization.

Segmentation of RTB Market

• Ad Formats: RTB includes image and video ad formats, catering to diverse advertising needs and preferences.
• Auction Types: Open and invited auctions offer different bidding environments for advertisers and publishers.
• Applications: RTB serves various sectors including media, entertainment, games, retail, e-commerce, travel, mobile apps, and more, enhancing targeted advertising capabilities.

Regional Dynamics: North America Leads, Asia-Pacific Emerges

• North American Dominance: North America dominates the RTB market in 2023, driven by technological advancements and high adoption rates.
• Growth Potential in Asia-Pacific: Asia-Pacific emerges as the fastest-growing region, fueled by increasing digitalization and advertising expenditures.

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https://www.thebusinessresearchcompany.com/report/real-time-bidding-rtb-global-market-report

The Real Time Bidding (RTB) Global Market Report 2024 provides a comprehensive outlook of the real time bidding (RTB) market for the historic years (2010 -2021) and ten years forecast (2023 – 2032).The real time bidding (RTB) market forecast offers a thorough analysis onreal time bidding (RTB)market size, real time bidding (RTB) market share,prominent players and their strategies.

The Table Of Content For The Real Time Bidding (RTB) Market Include:
1. Real Time Bidding (RTB) Market Executive Summary
2. Real Time Bidding (RTB) Market Segments
3. Real Time Bidding (RTB) Market Size And Real Time Bidding (RTB) Market Growth Rate
4. Key Real Time Bidding (RTB) Market Trends
5. Major Real Time Bidding (RTB) Market Drivers
……
25. Key Mergers And Acquisitions In The Real Time Bidding (RTB) Market
26. Top Real Time Bidding (RTB) Companies
27. Real Time Bidding (RTB) Market Opportunities And Strategies
28. Real Time Bidding (RTB) Market, Conclusions And Recommendations
29. Appendix

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