The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033

The Business Research Company’s Smart Phone Or Tablet Games Global Market Report 2024 offers crucial insights into the smart phone or tablet games market help businesses analyse and build stronger strategies.

The smartphone/tablet games market has experienced rapid growth, surging from $74.53 billion in 2023 to a projected $87.77 billion in 2024, showcasing a remarkable Compound Annual Growth Rate (CAGR) of 17.8%. This meteoric rise is attributed to the proliferation of smart devices, app stores, the freemium model, casual gaming, and social integration.

Anticipated Growth
Looking ahead, the market is set to witness even more rapid expansion, with a projected value of $173.97 billion in 2028 and an impressive CAGR of 18.7%. The forecasted growth is fueled by advancements in hardware, 5G connectivity, augmented reality (AR), virtual reality (VR), and the emerging trend of cloud gaming.

Transformative Trends Shaping the Landscape

1. Augmented Reality (AR) and Virtual Reality (VR)

The integration of AR and VR technologies is a major trend, enhancing the immersive gaming experience. As these technologies continue to evolve, they are set to redefine how users interact with smartphone and tablet games.

2. In-App Purchases and Microtransactions

In-app purchases and microtransactions are becoming increasingly prevalent. Game developers leverage these strategies to enhance revenue streams, offering users the option to make small purchases within the gaming environment.

3. Blockchain and NFTs: Sustainability and Eco-Friendly Initiatives

Blockchain and Non-Fungible Tokens (NFTs) are gaining traction, introducing novel avenues for ownership and trade of in-game assets. This trend aligns with the industry’s focus on sustainability and eco-friendly initiatives, providing gamers with a sense of ownership and uniqueness.

Video Game Streaming Drives Market Surge
The surge in the popularity of video game streaming is a pivotal factor fueling the growth of the smartphone/tablet games market. Video game streaming involves real-time broadcasting of gameplay over the internet, enabling viewers to watch and engage with players. This trend not only enhances community engagement but also provides a new form of entertainment.

Rising Viewership Statistics
In May 2021, during the Free Fire World Series (FFWS) 2021 in Singapore, Esports Charts reported a significant increase in viewership, reaching a peak of 5.41 million viewers. This highlights the growing appeal of video game streaming, contributing to the overall success of smartphone and tablet games.

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Industry Giants and Competitive Strategies
Major companies driving the smartphone/tablet games market include Tencent Holdings Ltd., Sony Corporation, Electronic Arts Inc., Nintendo Co Ltd., and others. These industry leaders are strategically focused on gaining a competitive edge through innovative approaches.

Development of Games Based on Popular Shows
To stand out in the competitive landscape, companies are increasingly developing games based on popular TV shows. Leveraging the existing fanbase of these shows, game developers create interactive experiences that immerse players in familiar storylines. An exemplary move is Netflix Inc.’s launch of games tied to its popular series, Stranger Things.

Strategic Acquisitions for Global Expansion
In a strategic move, Zynga, a prominent social game developer, acquired StarLark in October 2021. This acquisition not only expands Zynga’s international presence but also provides access to the creative talent pool in China, with StarLark being a China-based mobile game developer.

Market Segmentation
The smartphone/tablet games market is segmented based on game type, device, and application.

1. Game Type:
   • Shooter
   • Action
   • Sports Games
   • Role-Playing
   • Adventure
   • Racing
   • Fighting
   • Strategy
   • Other Game Types
2. Device:
   • Smartphone
   • Tablet
3. Application:
   • iOS User
   • Android User

Regional Dominance
In 2023, Asia-Pacific emerged as the largest region in the smartphone/tablet games market, emphasizing the region’s significant influence on the global gaming industry.

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The Smart Phone Or Tablet Games Global Market Report 2024  provides a comprehensive outlook of the smart phone or tablet games market for the historic years (2010 – 2021) and ten years forecast (2023 – 2032). The smart phone or tablet games market forecast offers a thorough analysis on smart phone or tablet games market size, smart phone or tablet games market share, prominent players and their strategies.

The Table Of Content For The Smart Phone Or Tablet Games Market Include:
1. Smart Phone Or Tablet Games Market Executive Summary
2. Smart Phone Or Tablet Games Market Segments
3. Smart Phone Or Tablet Games Market Size And Smart Phone Or Tablet Games Market Growth Rate
4. Key Smart Phone Or Tablet Games Market Trends
5. Major Smart Phone Or Tablet Games Market Drivers
……
25. Key Mergers And Acquisitions In The Smart Phone Or Tablet Games Market
26. Top Smart Phone Or Tablet Games Companies
27. Smart Phone Or Tablet Games Market Opportunities And Strategies
28. Smart Phone Or Tablet Games Market, Conclusions And Recommendations
29. Appendix

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