The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033

The Business Research Company’s Print Advertising Global Market Report 2024 offers crucial insights into the print advertising market help businesses analyse and build stronger strategies.

The print advertising distribution market has witnessed steady growth, evolving from $30.43 billion in 2023 to $31.7 billion in 2024, exhibiting a compound annual growth rate (CAGR) of 4.2%. This growth is rooted in the historical dominance of print in marketing, established infrastructure, extensive circulation reach, high reader engagement, and the resultant advertising revenues.

The Road Ahead – A Steady Ascent
Anticipating the future, the print advertising distribution market is poised for continuous growth, projected to reach $36.74 billion in 2028, driven by a CAGR of 3.8%. The forecasted expansion is fueled by integrated print-digital strategies, the convergence of print and commerce, niche audience targeting, localized and hyper-targeted ads, and collaborative efforts with digital channels. Noteworthy trends in this period include augmented reality (AR) in print ads, QR codes, interactive elements, storytelling and editorial-like content, specialized magazine inserts, and local print advertising campaigns.

Retail’s Spotlight on Advertising
– Driving Force: Retail Industry’s Focus on Advertising
The surging emphasis of the retail sector on advertising is a key catalyst propelling the growth of the print advertising market. The retail industry, encompassing businesses offering products and services to consumers, relies extensively on print advertising. In the U.S., retail spending on advertising reached approximately $2.7 billion in the first quarter of 2021, marking a 6.5% increase from the previous year. The upward trajectory continued, with retail ad spending reaching $870 million in 2021, a notable 51% surge compared to 2019. This underscores the pivotal role of the retail sector in driving the printed advertising market.

Major Players Steering the Ship
Major companies play a crucial role in shaping the landscape of the print advertising market. Key players include Canon Solutions America Inc., Gannett Co. Inc., Pearson PLC, News Corp, Pfizer Inc., and many more. Their strategic operations and innovations contribute significantly to the dynamics of the market.

Read The Full Print Advertising Market Report Here:
https://www.thebusinessresearchcompany.com/report/print-advertising-global-market-report

– Revolutionizing Through Technology: Automated Print To Digital Advertising
Major companies in the print advertising market are at the forefront of innovation, introducing technologies like automated print to digital advertising. This transformative technology allows publishers and advertisers to generate additional revenue by converting print ads into interactive digital experiences. For example, Smartico.ai, a Bulgaria-based technology company, launched automated print to digital advertising technology in February 2022. This technology empowers businesses to combine print and digital advertising campaigns, enabling targeted outreach, monitoring effectiveness, and crafting comprehensive marketing plans aligned with customer preferences.

– Strategic Acquisitions for Manufacturing Boost
In October 2023, Ennis Inc., a U.S.-based business forms company, made strategic acquisitions by acquiring Eagle Graphics Inc and Diamond Graphics Inc. These acquisitions enhance Ennis Inc.’s manufacturing capabilities and expand its presence in Pennsylvania. By broadening its product line and client base, Ennis Inc. is poised to further solidify its position in the competitive print advertising landscape.

Market Segmentation – Diverse Dimensions

The print advertising market is segmented to cater to diverse needs and applications.

1. By Type:

• Newspaper Advertising
• Magazine Advertising
• Posters and Banners
• Other Types

2. By Industry:

• Retail
• Electronics and Telecommunications
• Insurance and Finance
• Automotive
• Other Industries

3. By Provider:

• Large Enterprise
• Small and Medium Enterprise

Regional Dominance – North America Takes the Lead
In 2023, North America emerged as the largest region in the print advertising market, reflecting the region’s dominance in this dynamic industry.

Get A Free Sample On The Global Print Advertising Market Report:
https://www.thebusinessresearchcompany.com/sample_request?id=3510&type=smp

The Print Advertising Global Market Report 2024  provides a comprehensive outlook of the print advertising market for the historic years (2010 – 2021) and ten years forecast (2023 – 2032). The print advertising market forecast offers a thorough analysis on print advertising market size, print advertising market share, prominent players and their strategies.

The Table Of Content For The Print Advertising Market Include:
1. Print Advertising Market Executive Summary
2. Print Advertising Market Segments
3. Print Advertising Market Size And Print Advertising Market Growth Rate
4. Key Print Advertising Market Trends
5. Major Print Advertising Market Drivers
……
25. Key Mergers And Acquisitions In The Print Advertising Market
26. Top Print Advertising Companies
27. Print Advertising Market Opportunities And Strategies
28. Print Advertising Market, Conclusions And Recommendations
29. Appendix

Explore Similar Reports From The Business Research Company:

Print Advertising Distribution Global Market Report 2024

Design, Research, Promotional And Consulting Services Global Market Report 2024

Printing And Related Support Activities Global Market Report 2024

Learn More About The Business Research Company
The Business Research Company has published over 6500+ detailed industry reports, spanning over 3000+ market segments and 60 geographies. The reports draw on 1,500,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders.

Contact us at:
The Business Research Company: https://www.thebusinessresearchcompany.com/
Americas +1 3156230293
Asia +44 2071930708
Europe +44 2071930708
Email us at info@tbrc.info

Follow us on:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model
Found this article helpful? Share it on: