The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033

The non-fiction books market has witnessed steady growth, evolving from $14.62 billion in 2023 to a projected $15.1 billion in 2024, showcasing a commendable compound annual growth rate (CAGR) of 3.3%. The roots of this growth lie in educational curriculum, biographies and memoirs, self-help and personal development, cultural and social relevance, and research and professional development. Looking ahead, the market is expected to continue its ascent, reaching $16.94 billion in 2028 with a slightly reduced CAGR of 2.9%. Anticipated growth drivers include diversity and inclusivity, science and technology advancements, mental health and wellbeing, data-driven publishing, and sustainability in eco-friendly publishing.

The Role of Online Sales Platforms

Driving Forces in the Digital Age

• The adoption of online sales platforms is a pivotal factor propelling the non-fiction books market’s growth.
• Increasing internet access globally contributes to the rising number of digital buyers each year.
• Online platforms offer cost-effectiveness and have gained momentum, especially with the onset of COVID-19, as people turned to online purchases during lockdowns.
• Major companies in the market, such as HarperCollins Publishers LLC and Scholastic Corporation, are investing in online sales channels, with online bookstores witnessing higher volumes than traditional counterparts.

Key Players Shaping the Market

Industry Giants Spearheading Innovation

• Leading companies in the non-fiction books market include HarperCollins Publishers LLC, Bloomsbury Publishing PLC, Pearson PLC, and Penguin Random House LLC, among others.
• These industry leaders contribute significantly to the production, distribution, and marketing of non-fiction books, ensuring a diverse and engaging market.

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Print-On-Demand Revolution

Opportunities Unveiled

• Print-on-demand orders create lucrative opportunities for market vendors by allowing the printing of books based on demand.
• This innovation helps authors print books that meet specific market needs, reducing the risk of overinvestment in large press runs.
• African governments, committed to green technologies, embrace print-on-demand for its environmental benefits.
• In 2021, BookBaby invested in an HP Indigo 100K Digital Press, enhancing digital printing capabilities to support the modern Print on Demand publishing model.

Strategic Partnerships Fueling Growth

Brookings and Rowman & Littlefield Collaboration

• In August 2022, Brookings, a nonprofit public policy organization, partnered with Rowman & Littlefield for an undisclosed amount.
• This collaboration involves co-publishing, with Rowman & Littlefield handling production, distribution, sales, and marketing of Brookings Institution Press titles.
• Rowman & Littlefield, a US-based publisher, covers various genres, including fiction, non-fiction, academic, health and fitness, and history.

Market Segmentation

Navigating Categories

The non-fiction books market is segmented based on:

1. Type:
   • eBook
   • Printed Book
   • Audio book
2. Category:
   • Religion
   • Travel
   • Biography
   • History/Law/Political Science
   • Business/Economics
   • Cooking/Entertainment
   • Computers
   • Crafts/Antiques/Hobbies/Games
   • Performing Arts
   • Other Categories
3. Distribution Channel:
   • Online sales
   • Bookstores
   • Direct Sales

Regional Dynamics

Asia-Pacific Leading, Middle East Rising

• In 2023, Asia-Pacific emerged as the largest region in the non-fiction books market.
• The Middle East is expected to be the fastest-growing region during the forecast period, highlighting a global shift in reading preferences and market dynamics.

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The Non-Fiction Books Global Market Report 2024  provides an overview of the non-fiction books market for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The non-fiction books market forecast analyzes non-fiction books market size, non-fiction books market share, leading competitor and their market positions.

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