The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033

The hand towel market has witnessed robust growth in recent years, scaling from $3.22 billion in 2023 to an anticipated $3.42 billion in 2024. This impressive growth reflects a Compound Annual Growth Rate (CAGR) of 6.3%, driven by factors such as increased sanitation awareness, the burgeoning hospitality sector, household necessity, industrial and commercial demand, and the surge in eco-friendly initiatives.

Future Outlook: A Towel Renaissance

• Forecasted Expansion: The hand towel market is poised for substantial growth, projecting a market size of $4.32 billion by 2028. The forecasted Compound Annual Growth Rate (CAGR) for this period is 6.0%.
• Catalysts for Growth: Anticipated growth is attributed to customization and personalization, material science innovations, rising health and hygiene concerns, the influence of online retail and e-commerce, and evolving consumer lifestyles.
• Major Trends: The forecast period is expected to witness transformative trends, including the integration of smart textiles and IoT, the rise of sustainable and biodegradable materials, designer and fashionable towels, the incorporation of anti-microbial and anti-viral properties, and the advent of subscription services.

Hygiene Consciousness Fuels Market Surge

• Global Hygiene Awareness: The increasing global awareness about hygiene is a pivotal factor driving the hand towel market’s growth. Hygiene and sanitation are crucial in preventing the spread of various diseases, including the recent COVID-19 pandemic.
• Effectiveness of Hand-Washing: Regular hand-washing with soap is recognized as one of the most effective measures to curb the spread of contagious diseases like COVID-19, especially in the absence of a vaccine or cure.
• French Hygiene Poll: A 2021 poll among the French population highlighted concerns about viral infections due to insufficient hygiene practices, reinforcing the importance of hand hygiene.

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Industry Giants and Market Leaders

• Key Players: Major companies dominating the hand towel market include industry leaders such as Kimberly-Clark Corporation, The Procter & Gamble Company, Svenska Cellulosa Aktiebolaget SCA, and others.
• Innovation Drive: These market leaders are actively involved in innovating new products to gain a competitive edge. Notable among them is Luxome, a US-based bedding company, which introduced advanced towel collections with patented dual-loop technology and luxurious materials like bamboo viscose.

Strategic Acquisitions Shape the Market Landscape

• Lucart S.P.A.’s Acquisition: In March 2021, Italy-based Lucart S.p.A. made a strategic move by acquiring Essential Supply Products Ltd., a UK-based manufacturer and supplier of disposable paper tissue products. This acquisition enhances Lucart’s presence in the UK, the second-largest market for tissue paper products, and promises significant synergies for future development.

Market Segmentation: Understanding Diversity

• Product Types: The hand towel market is segmented into Rolled Paper Towels, Boxed Paper Towels, and Multifold Paper Towels, reflecting diverse consumer preferences.
• Distribution Channels: The market encompasses Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Channels, and Other Distribution Channels, ensuring widespread availability.
• Applications: Hand towels find utility in both Residential and Commercial settings, catering to the varied needs of households and businesses.

Regional Dynamics: Asia-Pacific Takes the Lead

• Largest Region: In 2023, Asia-Pacific emerged as the largest region in the hand towel market, emphasizing the region’s robust demand and adoption of these essential hygiene products.

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The Hand Towel Global Market Report 2024  provides an overview of the hand towel market for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The hand towel market forecast analyzes hand towel market size, hand towel market share, leading competitor and their market positions.

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