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In recent years, the egg protein powder market has witnessed robust growth, surging from $4.59 billion in 2023 to a projected $4.9 billion in 2024, showcasing a compelling Compound Annual Growth Rate (CAGR) of 6.6%. This growth is rooted in various factors, including fitness and sports nutrition, dietary preferences, the appeal of allergen-free options, the infusion of egg protein powder in baking and culinary applications, and the growing focus on weight management.

Future Trajectory: Expecting Steady Expansion

The egg protein powder market is poised for strong growth in the foreseeable future, with an anticipated surge to $6.47 billion in 2028, boasting a substantial CAGR of 7.2%. This growth is fueled by key drivers such as the overarching themes of health and wellness, the rising trend towards alternative ingredients, sustainability initiatives, the growing influence of digital marketing and e-commerce, and the surging demand for plant-based alternatives. The forecasted period is marked by major trends, including the rise of allergen-free and food sensitivity solutions, technological advancements, the integration of functional ingredients, the exploration of innovative applications, and a wave of new product launches.

Surging Nutraceuticals And Dietary Supplement Industry Boosts Egg Protein Powder Market

Driving Forces:

The egg protein powder market is significantly propelled by the exponential growth in the nutraceuticals and dietary supplement industry. This growth is attributed to the increasing utilization of egg protein powder as a dietary supplement. With a reputation for being lactose-free and possessing high bioavailability, egg protein powder is widely adopted for muscle recovery, particularly due to its low carbohydrate and fat content. The nutraceuticals & dietary supplement industry’s burgeoning expansion, as highlighted by the Food Safety and Standards Authority of India (FSSAI), points towards a substantial demand for egg protein powder, establishing it as an essential dietary and nutritional supplement.

Industry Landscape:

Major companies operating in this vibrant market landscape include Avangardco Investments Public Limited, Bouwhuis Enthoven B.V., BNL Food Group B.V., DEB EL FOOD B.V., Eurovo Group, Kewpie Corporation, and NOW Health Group Inc. These industry giants play a pivotal role in catering to the soaring demand for egg protein powder, contributing significantly to market growth.

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Innovation And New Product Launches Reshaping The Egg Protein Powder Market

Driving Trends:

Innovation and new product launches are steering the egg protein powder market towards new horizons. Key players are directing their efforts towards introducing products with enhanced benefits, such as plant-based egg protein powder variants that cater to vegan preferences, are cholesterol/fat-free, and offer additional protein benefits. This trend allows companies to carve a unique niche in the market, attract customers, and gain a competitive edge. Notable examples include The EVERY Company’s launch of EVERY ClearEgg, touted as the first animal-free egg white protein powder, showcasing innovation in product development.

Strategic Moves:

In January 2022, Symrise AG, a German-based flavoring and food ingredients producer, made a strategic move by acquiring Schaffelaarbos, a Netherlands-based producer and supplier of egg powder. This acquisition positions Symrise as a reference global player in pet nutritional solutions and solidifies its leading position in the European egg protein market.

Navigating Segments: The Egg Protein Powder Market Landscape

Segmentation Insights:

The egg protein powder market unfolds across various segments, encompassing types such as Whole Egg Powder, Egg Yolk Powder, and Egg White Powder. The market is further segmented based on forms (Solid, Liquid) and applications (Dietary Supplements, Bakery Products, Meat Products, Ice Creams, and Other Applications). This segmentation provides a nuanced understanding of the diverse dynamics within the market.

Regional Impact:

Asia-Pacific emerges as the largest region in the egg protein powder market in 2023, underlining the region’s significant role in shaping the market landscape. The ongoing and projected growth in this region is indicative of the global impact of egg protein powder consumption.

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The Egg Protein Powder Global Market Report 2024  provides an overview of the egg protein powder market for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The egg protein powder market forecast analyzes egg protein powder market size, egg protein powder market share, leading competitor and their market positions.

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