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Uncorking Growth: A Sip into the Global Wine and Brandy Market

1. A Vintage Overview of Market Growth

The global wine and brandy market has witnessed a substantial growth spurt, escalating from $167.89 billion in 2022 to $180.56 billion in 2023. This robust expansion reflects a noteworthy Compound Annual Growth Rate (CAGR) of 7.5%. Projections hint at a further surge, with the market size anticipated to reach $235.71 billion in 2027, maintaining a CAGR of 6.9%.

2. Thirst for Convenience: The RTD Revolution

• The burgeoning demand for Ready-to-Drink (RTD) beverages emerges as a key catalyst for the wine and brandy manufacturing market.
• RTD beverages, characterized by immediate consumption convenience, clean labels, and functionality, are gaining popularity, especially among the working demographic.
• The introduction of diverse flavors, coupled with the ease of carrying, is expected to propel the demand for RTD alcoholic beverages, steering the market towards growth.

3. Major Players: A Tasting of Industry Leaders

• Prominent companies shaping the wine and brandy market include Pernod Ricard, Kirin Holdings Co Ltd., Christian Dior SE, The Molson Coors Brewing Company, Constellation Brands, Suntory Holdings Limited, Asahi Group Holdings Ltd., Treasury Wine Estates Limited, Anheuser-Busch InBev SA/NV, and Altria Group Inc.
• Wineries are embracing technology, with augmented reality (AR) applications becoming a novel tool for effective product promotion.
• Notable instances include Treasury Wine Estates’ 19 Crimes AR app, animating criminals depicted on bottle labels, engaging consumers with creative video content.
• Other wineries venturing into the AR realm include E. & J. Gallo Winery and The Walking Dead, emphasizing the evolving landscape of wine marketing.

4. Segmentation Snapshot: Unveiling the Layers

• The global wine and brandy market exhibits a nuanced segmentation:
  1. By Type: Wine, Brandy
  2. By Distribution Channel: Off-Trade Channels, On-Trade Channels
  3. By Category: Mass, Premium
• Subsegments further delve into the intricacies, encompassing Still Wine, Sparkling Wine, Cognac, and Armagnac. This detailed categorization aids in understanding the diverse facets shaping the market dynamics.

5. Regional Resonance: Western Europe in the Spotlight

• Western Europe takes center stage as the largest region in the wine and brandy market share for the year 2022.
• The region’s prominence underscores the global nature of the market, with different regions contributing to the overall tapestry of growth.

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The Wine And Brandy Global Market Report 2023  provides an overview of the wine and brandy market for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The wine and brandy market forecast analyzes wine and brandy market size, wine and brandy market share, leading competitor and their market positions.

The Table Of Content For The Wine And Brandy Market Include:

1. Wine And Brandy Market Executive Summary
2. Wine And Brandy Market Segments
3. Wine And Brandy Market Size And Wine And Brandy Market Growth Rate
4. Key Wine And Brandy Market Trends
5. Major Wine And Brandy Market Drivers
……
25. Key Mergers And Acquisitions In The Wine And Brandy Market
26. Top Wine And Brandy Companies
27. Wine And Brandy Market Opportunities And Strategies
28. Wine And Brandy Market, Conclusions And Recommendations
29. Appendix

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