The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

The global sign market is on a trajectory of substantial growth, with projections indicating an increase from $116.07 billion in 2022 to $123.54 billion in 2023, reflecting a commendable compound annual growth rate (CAGR) of 6.4%. As the market continues to evolve, it is anticipated to reach $152.87 billion in 2027, driven by a CAGR of 5.5%. Let’s delve into the key factors propelling this growth and shaping the landscape.

Digital Display Advertising Takes Center Stage

• Driving Force: The increasing demand for digital display advertising and billboards stands out as a primary driver for the sign market.
• Digitized Promotion: The surge in digitized promotion of products and services outside traditional advertising mediums is a key contributor.
• Digital Billboards: Demand is fueled by the allure of digital billboards that can display dynamic content such as images, video, and animation.
• Statistics Support: According to PQ Media, digital out-of-home advertising accounted for 28.3% of all out-of-home ads in 2019, and this figure is projected to rise to 38.3% by 2023.

Industry Leaders Shaping the Market

• Prominent Players: Major companies influencing the sign market include Brady Corporation, Okamura Corporation, Samsung Electronics Co. Ltd., LG Display Co. Ltd., NEC Display Solutions, Sharp Corporation, and Planar Systems.
• Diverse Offerings: These companies bring a spectrum of offerings to the market, showcasing innovation and adaptation to evolving advertising trends.

Digital Signage’s Ascendance

• Rising Demand: The market experiences a surge in demand for digital signage owing to its superior information management capabilities.
• Versatile Applications: Digital signage, a remotely managed digital display, finds applications in sales, marketing, and advertisements.
• Cost and Time Savings: Digital signage facilitates easy deployment of advertisements, saving costs and time on logistics and traditional printing materials.
• Emerging Types: Multi-screen experiences, streaming advertisements over IP, and integration of Bluetooth for two-way communication are emerging trends in digital signage.

Market Segmentation

• Diverse Sign Types: The global sign market is segmented into traditional billboards and signs, digital billboards and signs, and other sign types, reflecting the diversity in advertising mediums.
• Application Scenarios: Signage applications span both indoor and outdoor environments, catering to the diverse needs of advertisers and businesses.
• End-User Verticals: The market serves various sectors, including BFSI, retail, transportation and logistics, healthcare, and other end-user verticals, showcasing the widespread adoption of signage solutions.

Regional Dynamics

• Asia-Pacific’s Dominance: In 2022, Asia-Pacific emerged as the largest region in the sign market, underscoring the region’s influence and substantial market share.
• Global Significance: While Asia-Pacific leads, the global market is a network of regions where major players contribute to the vibrant landscape.

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https://www.thebusinessresearchcompany.com/report/sign-global-market-report

The Sign Global Market Report 2023  provides an overview of the sign market for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The sign market forecast analyzes sign market size, sign market share, leading competitor and their market positions.

The Table Of Content For The Sign Market Include:
1. Sign Market Executive Summary
2. Sign Market Segments
3. Sign Market Size And Sign Market Growth Rate
4. Key Sign Market Trends
5. Major Sign Market Drivers
……
25. Key Mergers And Acquisitions In The Sign Market
26. Top Sign Companies
27. Sign Market Opportunities And Strategies
28. Sign Market, Conclusions And Recommendations
29. Appendix

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