The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

The directory, mailing list, and other publishers market have shown consistent growth, reaching $34.98 billion in 2023 and expected to rise to $35.84 billion in 2024. The compound annual growth rate (CAGR) of 2.4% reflects the industry’s resilience and adaptability. The historical growth can be attributed to print advertising demand, telephone directories, mailing list services, and data monetization. Looking forward, the market is forecasted to expand to $38.97 billion in 2028, with a CAGR of 2.1%. Factors contributing to this growth include digital transformation, online advertising, industry-specific directories, mobile access, and e-commerce integration.

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The Impact of Digital Marketing

Overview
The rising tide of digital marketing is playing a pivotal role in reshaping the directory, mailing list, and other publishers market. This shift involves leveraging digital platforms and technology for promoting products and services, utilizing channels like social media, pay-per-click, search engine optimization, and email marketing.

Statistics and Adoption

• According to WordStream Inc., a US-based online advertising company, in August 2023, 72% of total marketing spending was allocated to digital marketing platforms.
• Digital marketing accounts for 55% of all marketing efforts, surpassing offline advertising.
• In 2021, total digital advertising expenditure reached $436 billion, while offline advertising stood at $196 billion.

Driving Forces
The adoption of digital marketing enables publishers to:

• Attract a targeted audience.
• Successfully advertise services in a dynamic and competitive digital marketplace.

Key Players in the Market

Leading Companies
Major contributors to the directory, mailing list, and other publishers market include:

• QUAD/GRAPHICS INC.
• Hubert Burda Media
• Axel Springer SE
• Thomson Reuters
• Nielsen Holdings
• YP Holdings LLC
• Dex Media Inc.
• Gannett Co. Inc.
• Dun & Bradstreet Corporation
• Experian PLC
• Acxiom Corporation
• Infogroup Inc.
• ZoomInfo Technologies LLC
• Equifax Inc.
• TransUnion LLC
• Manta Media Inc.
• Hoovers Inc.
• InfoUSA Inc.
• ListGuy

Transformation And Innovation

Digital Platforms and Content Delivery
The directory, mailing list, and other publishers market are witnessing transformative changes driven by innovative technologies. Publishers are adapting to new platforms, offering digital services to meet consumer needs.

Market Segmentation
The market is segmented based on:

1. Type: Directory and Mailing List, Other Publishers
2. Platform: Traditional, Digital
3. Application: Residential, Business

Regional Insights

• Asia-Pacific dominated the market in 2023.
• The Middle East is projected to be the fastest-growing region in the forecast period.

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The Directory, Mailing List, And Other Publishers Global Market Report 2023  provides an overview of the directory, mailing list, and other publishers market for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The directory, mailing list, and other publishers market forecast analyzes directory, mailing list, and other publishers market size, directory, mailing list, and other publishers market share, leading competitor and their market positions.

The Table Of Content For The Directory, Mailing List, And Other Publishers Market Include:
1. Directory, Mailing List, And Other Publishers Market Executive Summary
2. Directory, Mailing List, And Other Publishers Market Segments
3. Directory, Mailing List, And Other Publishers Market Size And Directory, Mailing List, And Other Publishers Market Growth Rate
4. Key Directory, Mailing List, And Other Publishers Market Trends
5. Major Directory, Mailing List, And Other Publishers Market Drivers
……
25. Key Mergers And Acquisitions In The Directory, Mailing List, And Other Publishers Market
26. Top Directory, Mailing List, And Other Publishers Companies
27. Directory, Mailing List, And Other Publishers Market Opportunities And Strategies
28. Directory, Mailing List, And Other Publishers Market, Conclusions And Recommendations
29. Appendix

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