The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

The global immune health supplements market is poised for robust growth, anticipating an increase from $54.95 billion in 2022 to $61.34 billion in 2023, exhibiting a commendable Compound Annual Growth Rate (CAGR) of 11.6%. Looking ahead, the market is projected to expand to $95.19 billion in 2027, maintaining a steady CAGR of 11.6%.

Battling the Rise: The Role of Immune Health Supplements

The increasing prevalence of infectious diseases emerges as a driving force propelling the growth of the immune health supplements market. With infectious diseases caused by various organisms, including bacteria, viruses, fungi, or parasites, the demand for immune health supplements is on the rise. These supplements play a crucial role in enhancing immune cell function and bolstering the body’s ability to combat infectious diseases. Notably, the impact of COVID-19 is evident, with over 4,700 hospitalizations reported in Australia alone, underscoring the significance of immune health supplements in the face of infectious diseases.

Industry Pioneers: Leaders Shaping the Landscape

Major players are at the forefront of steering the dynamics of the immune health supplements market. Key contributors include Bayer AG, Pfizer Inc., Abbott Laboratories, and Amway Corp., forming a formidable league of industry pioneers. Other significant players include The Nature’s Bounty Co., Herbalife Nutrition of America Inc., and Himalaya Global Holdings Ltd., collectively driving innovation and progress in the field.

Nurturing Innovation: The Rise of New Immunity Boosters

Innovation and the formulation of new immunity boosters emerge as a pivotal trend, reshaping the contours of the immune health supplements market. Leading companies are investing in cutting-edge formulations to gain a competitive edge. A noteworthy example is Solabia – Algatech Nutrition, an Israel-based manufacturer that introduced BioGlena in July 2021. BioGlena stands out as a premium, all-natural source of beta-glucan, derived from the microalgae Euglena gracilis. With a complete protein profile, essential vitamins and minerals, and over 55% linear 1,3 beta glucans, BioGlena sets a new standard for natural and pure beta-glucan products. This innovation highlights the industry’s commitment to offering effective and advanced immunity boosters.

Navigating Segmentation: Market Dynamics

The global immune health supplements market unfolds its diversity through meticulous segmentation based on various parameters.

1) By Ingredients Type: Diverse Formulations for Varied Needs

• Vitamins: Essential for overall immune system function.
• Minerals: Providing crucial nutritional support for immunity.
• Herbal Botanical Extracts: Harnessing the power of natural compounds.
• Probiotics: Supporting gut health and immune response.
• Amino Acids: Building blocks for immune system components.
• Omega 3 – Fatty Acids: Promoting anti-inflammatory responses.

2) By Form: Varied Forms for User Convenience

• Soft Gels or Capsules: Convenient for daily supplementation.
• Tablets: Easy-to-use and transport.
• Powder: Versatile and customizable dosages.
• Liquid: Quick absorption and easy consumption.
• Other Forms: Catering to diverse consumer preferences.

3) By Source Type: Plant-Based vs. Animal-Based

• Plant-Based: Appealing to vegetarian and vegan consumers.
• Animal-Based: Catering to traditional preferences.

4) By Distribution Channel: Accessing Immune Support

• Pharmacies and Drug Stores: Widely available in healthcare outlets.
• Hypermarket or Supermarket: Convenience in mainstream retail.
• Online Stores: E-commerce channels for accessibility.
• Speciality Stores: Targeting specific health and wellness outlets.
• Other Distribution Channels: Varied avenues catering to diverse markets.

Global Dynamics: North America Leads the Charge

In 2022, North America emerged as the largest region in the immune health supplements market, showcasing the region’s prominence in the industry. However, as the market advances, Asia-Pacific is expected to be the fastest-growing region in the forecast period, reflecting evolving global dynamics in health and wellness.

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The Immune Health Supplements Global Market Report 2023  provides an overview of the immune health supplements market for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The immune health supplements market forecast analyzes immune health supplements market size, immune health supplements market share, leading competitor and their market positions.

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