Understand How The TV Advertising Market Is Set To Grow In Through 2023-2032
The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032
The worldwide TV advertising market is forecasted to rise from $122.04 billion in 2022 to $129.78 billion in 2023, with a 6.3% annual growth rate. Projected growth is a 5.4% CAGR, reaching $160.38 billion by 2027.
What will drive the TV advertising market?
The TV advertising market is anticipated to grow due to the increased utilization of over-the-top (OTT) media services.
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Who are the major players in the market?
Major Market Players in the TV advertising market include CBS (Columbia Broadcasting System), Comcast Corporation, Viacom Inc., Gray Television Inc., Sinclair Broadcast Group, Sun TV Network.
Which trend is gaining popularity in the TV advertising market?
Programmatic TV advertising gains traction, automating ad buying through algorithms, reducing costs and time. It enables unlimited ad placement across multiple platforms, adapting to evolving audience preferences, including programmatic TV sets for OTT content on television.
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How is the TV advertising market segmented?
Global TV Advertising Market Segments Include:
- By Service Type: Terrestrial, Multichannel, Online
- By delivery Platform: Cable Television, Satellite Television
- By Broadcasting Services: Advertisement, Subscription
- By Time Slot: 20 seconds, 60 seconds, More than 60 seconds
- By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global TV advertising market in 2021.
The TV Advertising Global Market Report 2023 provides an overview of the TV advertising market for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The TV advertising market forecast analyzes TV advertising market size, TV advertising market share, leading competitor and their market positions.
TV advertising involves creating and airing commercials to promote products or services, initially reaching a larger audience than online ads, and serving as a catalyst for other promotional efforts.
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