Smart TV Market
Electrical And Electronics Manufacturing

5 Key Takeaways From The Smart TV Market Report 2023

The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032


As per The Business Research Company’s Smart TV Global Market Report 2023, the smart TV market is expected to show significant growth in the forecast period.


Key insights from the smart TV market forecast include:

  1. Market Size

The worldwide smart TV market will increase from $186.9 billion in 2022 to $200.18 billion in 2023, with a 7.1% CAGR. Projected growth is a 6.9% CAGR, reaching $261.19 billion by 2027.


  1. Major Driver

The surge in video-on-demand services propels smart TV market expansion. Internet Protocol TV (IPTV) introduces Video on Demand (VoD), offering diverse video choices via Real-Time Streaming Protocol. Recent years witnessed significant VoD popularity, boosting smart TV adoption rates, with a 30% increase in Indian OTT subscribers between March and July 2020. Hence, the growing demand for video-on-demand services drives smart TV market growth.


View More On The Smart TV Market Report 2023 –


  1. Key Trend

8K TV is a prominent trend in the smart TV market, offering 33 million pixels, a vast improvement over 4K’s 8 million. This enhancement delivers sharper, more precise visuals, doubling 4K’s resolution and surpassing full HD by 16 times. LG introduced three 8K models in 2020, while Samsung tripled its 8K QLED lineup this year. Consequently, manufacturers are positioning 8K TVs as their flagship sets for 2020.


  1. Major Players

Major players in the smart TV market are Sony Corporation, LG Electronics Inc., TCL Corporation, Koninklijke Philips N.V., Haier Electronics Group Co. Ltd., Panasonic Corporation, Samsung Electronics, Apple Inc., Toshiba Corporation, and Hitachi Ltd.


  1. Top Market Segments

The global smart TV market is segmented –

1) By Product Type: 4K UHD TV, Full HD TV, HDTV, 8K TV

2) By Panel Type: LCD, LED, OLED, QLED

3) By End User: Home, Offices, Education Institutions, Other End-Users


Request A Sample Of The Global Smart TV Market Report 2023:


The Smart TV Global Market Report 2023  provides an in-depth analysis on the smart TV market size, trends and drivers, opportunities, strategies, and companies analysis. The countries covered in the smart TV market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA, and the major seven regions are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.


View More Related Reports –

Content Streaming Global Market Report 2023

OTT Streaming Global Market Report 2023

Cloud TV Global Market Report 2023


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