The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

The global hard seltzer market size is expected to grow from $12.45 billion in 2022 to $14.65 billion in 2023 at a compound annual growth rate (CAGR) of 17.7%. The market size of the hard seltzer market is expected to grow to $28.5 billion in 2027 at a CAGR of 18.1%.

What will drive the hard seltzer market?

The growing customer preference for carbonated beverages with lower alcoholic content is likely to drive the hard seltzer industry forward.

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Who are the major players in the market?

Major Market Players in the hard seltzer market include Anheuser-Busch InBev, Barefoot Cellars, Blue Marble, Boathouse Beverage Co., Future Proof Brands LLC, Cutwater Spirits, High Noon Spirits Company.

Which trend is gaining popularity in the hard seltzer market?

Rising investment in R&D by market players to introduce innovative products is a significant trend gaining traction in the hard seltzer market. Major players in the hard seltzer industry are focused on R&D investments in order to develop new products with specific attributes and strengthen their position.

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How is the hard seltzer market segmented?

Global Hard Seltzer Market Segments Include:

• By Type: ABV More Than 5%, ABV Less Than 5%
• By Flavours: Cherry, Grapefruit, Mango, Lime, Other Flavours
• By Packaging: Cans, Glass, Other Packagings
• By Application: Hypermarkets And Supermarkets, Convenience Stores, Other Applications
• By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global hard seltzer market in 2021.

The Hard Seltzer Global Market Report 2023  provides an overview of the hard seltzer market for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The hard seltzer market forecast analyzes hard seltzer market size, hard seltzer market share, leading competitor and their market positions.

Hard seltzer is an alcoholic beverage made from fermented grapes that is regarded a healthier alternative to soda due to its gluten-free, low-calorie, low-alcohol, and low-sugar content. It is a highball cocktail that contains seltzer, alcohol, and sometimes fruit flavourings.

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