The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

The global TV advertising market is projected to grow from $122.04 billion in 2022 to $129.78 billion in 2023 (CAGR of 6.3%), and reach $160.38 billion in 2027 (CAGR of 5.4%).

Major Driver In The TV Advertising Market ­– Increased Use Of Over-The-Top (OTT) Media Services

For instance, on OTT platforms such as Netflix, Amazon Prime Video, and Disney+, advertisements are non-skippable and are 100% viewed by the subscriber. These advertisements are known as Subscription-Supported Video-on-Demand Services. When such ads are viewed by the audience, they reinforce the brand’s message.

View More On The TV Advertising Market Report 2023 – https://www.thebusinessresearchcompany.com/report/tv-advertising-global-market-report

Key TV Advertising Market Segments

1) By Service Type: Terrestrial, Multichannel, Online

2) By delivery platform: Cable Television, Satellite Television

3) By Broadcasting services: Advertisement, Subscription

4) By Time slot: 20 seconds, 60 seconds, More than 60 seconds

The TV advertising market is witnessing a rising trend towards programmatic advertising, which involves the automated purchase of digital advertisements using algorithms and machines. This approach is gaining popularity for its efficiency and effectiveness in reaching targeted audiences.

Major players in the TV advertising market are CBS (Columbia Broadcasting System), Comcast Corporation, Viacom Inc., Gray Television Inc., Sinclair Broadcast Group, Sun TV Network, The Walt Disney Company, Time Warner Cable, TV Today Network and Vivendi SA.

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The TV Advertising Global Market Report 2023  provides a comprehensive overview on the TV advertising market size, trends and drivers, opportunities, strategies, and companies analysis. The countries covered in the TV advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA, and the major seven regions are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

Television advertising is the process of creating and broadcasting commercials on television to promote a product or service. Advertising exposes that brand to more audience initially than online advertising. TV advertising drives all other forms of promotion.

View More Related Reports –

Digital Advertising Global Market Report 2023

Advertising Agencies Global Market Report 2023

Out Of Home Advertising Global Market Report 2023

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