The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

The global pay TV market size is expected to grow from $203.16 billion in 2022 to $207.62 billion in 2023 at a compound annual growth rate (CAGR) of 2.2%. The global pay TV market size is expected to grow to $223.67 billion in 2027 at a CAGR of 1.9%.

What will drive the pay TV market?
The growing demand for UHD and 4K services is expected to propel the pay-TV market going forward.

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Who are the major players in the market?
Major Market Players in the pay TV market include Bharti Airtel Limited, DirecTV LLC, Foxtel, Dish TV India, Comcast Corporation, Rostelecom PJSC, Fetch TV Pty Limited, Tata Play Limited.

Which trend is gaining popularity in the pay TV market?
Integration of artificial intelligence (AI) and machine learning (ML) to monitor user preference is the key trend gaining popularity in the pay-TV market. Artificial intelligence (AI) is the emulation of human intellect in machines that are made to act and think like people. Machine learning uses data and algorithms to replicate how humans learn while gradually improving its accuracy. For instance, in February 2020, SPI International, a Netherlands-based media company, launched FilmBox Plus, a multi-platform streaming service with several features. A wide variety of VOD content, including motion pictures, TV shows, and thematic programming, would be available through FilmBox Plus’ AI-powered linear channels. The service would allow users to sign up directly or through partner platforms and gadgets.

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How is the pay TV market segmented?
Global Pay TV Market Segments Include:
1) By Type: Postpaid, Prepaid
2) By Technology: Cable TV, Satellite TV, Internet Protocol TV (IPTV)
3) By Application: Residential, Commercial

The Pay TV Global Market Report 2023  provides an overview of the pay TV market for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The pay TV market forecast analyzes pay TV market size, pay TV market share, leading competitor and their market positions.

PayTV, often known as pay television or subscription television, is the monetization of audiovisual content seen on television. It is typically viewed by cable, satellite, or internet protocol (IP) TV, with the viewer subscribing to packaged material and leasing a proprietary coaxial cable or satellite dish network set-top box.

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