Insights Into The Social Media Management Market’s Growth Opportunities Through 2023-2032 – Includes Social Media Management Market Size
The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032
Rising social media adoption is likely to stimulate innovation in social media management manufacturing, boosting the market over the forecast period.
The global social media management market is expected to grow from $18.26 billion in 2022 to $22.75 billion in 2023 at a compound annual growth rate (CAGR) of 24.55%. The global social media management market size is expected to reach $54.03 billion in 2027 at a CAGR of 24.1%.
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Global Social Media Management Market Segments Include:
- By Component: Solutions, Services
- By Organization Size: Small and Medium Scale Enterprises, Large Enterprises
- By Application: Competitive Intelligence, Sales And Marketing Management, Customer Experience Management, Risk Management, Other Applications
- By Industry Vertical: Banking, Financial Services, And Insurance, Retail And E-commerce, Government And Public Sector, Healthcare And Life Sciences, Telecom And IT, Media And Entertainment, Manufacturing, Travel And Hospitality
- By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global social media management market in 2021.
Major Market Players in the social media management market include Adobe Inc., Clarabridge, Digimind, Falcon.io, Google Inc., Hootsuite Inc, HubSpot, Inc, IBM Corporation, Meltwater, NetBase Quid, Oracle Corporation, Salesforce Inc, Sprinklr.
Product innovation is a hot trend in the social media management business. Companies in the social media management market are innovating their products to maintain their market position. Hookle, a Finland-based, AI-driven all-in-one social media management platform targeted for small businesses, for example, unveiled a social media posting software powered by AI in March 2023 that uses OpenAI’s ChatGPT technology to allow company owners to easily post to social media. It offers social media post scheduling across multiple platforms, AI-powered content creation, and the ability to publish to many channels at once, with support for both iOS and Android devices. With this release, users may make premium social media posts tailored to their individual business needs by combining the ChatGPT engine with Hookle’s patented social media monitoring technology.
The Social Media Management Global Market Report 2023 provides a social media management market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The social media management market forecast analyzes social media management market size, social media management market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
The ongoing process of producing and preparing content for multiple online platforms with the purpose of fostering and increasing an audience is referred to as social media management. It is used for a variety of purposes, including community administration, online reputation management, and content generation for social media strategy.
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